SOS fp, which showcases numerous jewelry brands from both Japan and abroad from its flagship store in Ebisu, presents "SOS fp Picks," a series introducing brands that are currently attracting attention. The first installment features NEEDIS, a chain-focused custom jewelry shop that opened in Daikanyama in October 2024. A promotion will be held at Isetan Shinjuku Store, Men's Building Jewelry section from May 28th (Wed) to June 10th (Tue).

Needy's is a custom chain jewelry shop that operates with a unique concept, somewhere between a wholesaler and a retailer, or between a manufacturer and a brand, and always stocks over 200 different types of unique chains. During this period, the Daikanyama store will be showcasing mainly gold items that are not usually available.

Additionally, on Saturday, June 7th and Sunday, June 8th, we will be holding an event where you can choose from a variety of original chains, ready-made chains, and imported chains in different materials and shapes, and have necklaces, bracelets, anklets, and other items made on the spot by freely combining them with your favorite clasps. Please come and experience the unique world of custom-made jewelry, created on the spot using a special laser welding machine, at our store.

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Text: ISETAN MEN'S net

*Some items are available in limited quantities, so please forgive us if they are out of stock.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.
＊All prices include tax.

For inquiries, please contact Isetan Shinjuku Store, Men's Building 1st Floor, Jewelry Department, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.

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Isetan Shinjuku Store | Mitsukoshi Isetan Store Information