2025.07.16 update

From "glasses for seeing" to "eyewear for show." A wide selection of recommended eyewear for this summer is gathered at "THE EYEWEAR CLOSET" [Isetan Shinjuku Store].

07.23 Wed -08.05 Tue
Isetan Shinjuku Men's Building 1F The Stage

From July 23rd (Wed) to August 5th (Tue), Isetan Shinjuku Store, Men's Building 1st Floor, The Stage will be hosting a promotion featuring a wide variety of eyewear brands.
From TOM FORD , a favorite among international celebrities and famous people, to THOM BROWNE , which constantly updates American traditional style, we offer a wide variety of other brands including SAINT LAURENT , ZEGNA , and ic! berlin.

In this promotion, we offer not only eyeglass frames but also photochromic lenses that change color in response to ultraviolet light, in addition to fashion items. You can try out how they actually look using Nikon tools. Previous photochromic lenses changed color quickly in response to ultraviolet light and took time to return to their original color, but the "NIKON GEN S" has been improved and is newly designed to respond to the dynamically changing light in everyday life.
With eight color options available, you can now choose from a wider range of choices to match your frame color, intended use, and personal preference.
Additionally, you can order prescription eyewear during your eye exam on the day of your appointment.

*If you order prescription eyewear, it will be available for pickup at the Eyewear Salon on the 7th floor of the main building approximately two weeks after your order is placed.

Tom Ford "TF0237F" Color 01B
60,500 yen

Tom Ford "TF1042F" Color 12A
75,900 yen

Thom Browne "UE808A" Color 001
150,700 yen

IC BERLIN "IC5020D" Color 028
69,300 yen

ZEGNA
"EZ5318" Color 005
80,300 yen

Nikon "Photochromic Lens GEN-S"
From 48,400 yen

Don't miss this opportunity!

Event Information
THE EYEWEAR CLOSET
  • Event period: July 23rd (Wed) - August 5th (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building 1st Floor, The Stage

During the event period, the first 20 customers who spend 66,000 yen or more (including tax) using their MI Card at the venue will receive a screwdriver with a DIFFUSER leather case.

*The image is for illustrative purposes only.
*Purchase benefits will end once supplies run out. Thank you for your understanding.
*If you complete your membership registration in advance, you can enjoy the membership benefits without any waiting time.

►Click here to apply for a new MI Card Plus

*Customers who have newly applied for MI Card Plus should present the application number (11 digits) listed in the application completion email.


Text: ISETAN MEN'S net

*All prices include tax.
*The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact the Eyewear Salon on the 7th floor of the main building of Isetan Shinjuku Store. Tel: 03-3356-3990 (direct line)
For inquiries via email, please click here.