Masumi Bags, celebrating its 109th anniversary, and MASMI ESSENTIAL, a next-generation brand launched in 2024, will hold their first joint promotion from Wednesday, May 21st to Tuesday, June 3rd at Isetan Shinjuku Store, Men's Building , B1F, Bags section.

At the venue, each brand will be offering a pre-sale of their new product lineups, as well as exhibiting valuable archives that will be shown for the first time outside of Masumi Kaban (Toyooka City, Hyogo Prefecture). In addition, there will be an order-taking event for watch cases that embody the pinnacle of Masumi Kaban's craftsmanship. These watch cases, meticulously sewn using special sewing machines by craftsmen dedicated to custom orders, are truly products filled with genuine skill. Please come and see the trajectory of Masumi Kaban's craftsmanship, which connects the past and present and looks ahead to the "next 100 years," at the venue.

Masumi Bag BORDER Series

Masumi Kaban, a company rooted in "travel," has reimagined modern travel products from a fresh perspective.
The BORDER series uses willow trunks used over 100 years ago as a design tool, blending modern functionality with a refined aesthetic.

"Cross shoulder bag"

Available in two sizes tailored to suit modern lifestyles.
Its flexible design, which allows you to easily move between everyday life and travel, expands the range of uses.
Two of each color, natural and black, will be available for pre-sale at this event.

"Carrying LUGGAGE"

This product uses Buttero leather from Walpier, an Italian company. Beyond the leather, the core material is paper, and the interior is lined with cotton—all natural materials—expressing a philosophy from 100 years ago with a modern sensibility.
These are made-to-order products offered in sizes primarily suitable for domestic travel.

Both the shoulder bag and carry-on bag are available in two sizes. Using them as a set is recommended to suit your travel style.

Masumi Essential Element Series

Introducing the "Element Series," designed to complement everyday life and blend individual sensibilities with functional beauty. These small leather goods, crafted with meticulous attention to materials, construction, and overall aesthetic, will be available for pre-sale in limited quantities.

"Constructive elements purse" & "Constructive elements long purse"

These two basic wallet styles are truly worthy of the name "basic," designed with usability as the top priority. Their refined simplicity will make your daily actions more elegant.

"Constructive elements tool case"

Going beyond the realm of a wallet, this tool case offers more personal storage and portability, with a flexible design that accommodates the user's free interpretation. It's recommended for storing items that accompany you in your daily life and travels, such as passports, writing instruments, tickets, and small accessories, seamlessly connecting work and leisure.

"Fine line Fragment"

This fragment case, which fits inside a tool case, is a minimalist companion for carrying cards and other small items smartly. Its simple and beautiful design makes it a versatile item that can be used on its own.

Each piece is crafted with meticulous attention to materials, tailoring, and functional beauty, and features designs that symbolize Masumi Essential. The series offers a sense of unity, allowing you to experience the brand's philosophy and craftsmanship.