"Creative Sports," proposed by Isetan Shinjuku Store, Men's Building , is a new sneaker category that seamlessly blends functionality and design. We introduce models that are full of functional beauty and suit today's lifestyle, from brands with a background in sports such as running and trail running, to sneaker brands boasting exceptional technical capabilities.

Why high-performance sneakers are chosen, not just for their looks.

"Creative Sports," presented by Isetan Shinjuku Store, Men's Building , offers highly functional and stylish sneakers suited to urban life. The collection includes models with excellent grip and stability, as well as superior breathability and waterproofing, combining high practicality with sophisticated fashion sense, all backed by advanced technology.


Each brand incorporates advanced technologies such as the latest sole technology that combines lightness and responsiveness, functional materials that are unaffected by weather or road surface, and unique lacing systems. Despite possessing such functionality, they also make their presence felt in the fashion scene, appearing on the runways of designer brands and collaborating with luxury brands.
These sneakers, with their exquisite forms and use of materials, exude a sophisticated urban feel while fusing sports and fashion. As a key item that brings "functional beauty" to everyday styling, they are widely supported by fashion-conscious young people and adults seeking sophistication. We have selected and introduced popular models from four brands.

1. Salomon brings trail-derived functional beauty to urban settings.

"XT-6"

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Introduced in 2013, the "XT-6" is a highly-regarded, high-performance trail running shoe in the ultra-distance racing world. It combines cushioning and durability, and employs proprietary technology to ensure stability on downhill slopes. With the "Quicklace" system that allows for one-touch fit adjustment and the "SensiFit" structure that wraps around the foot, it delivers reliable performance even in the most challenging trail environments.

"SPEEDCROSS 3"

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The "SPEEDCROSS 3" is a high-performance model specifically designed for trail running. It features "Lightweight Muscle" in the midsole for support during long runs, and a lug pattern on the outsole for excellent grip on muddy and rocky terrain. It also boasts a comfortable fit thanks to the "SensiFit" construction and "Quicklace" system, as well as foot protection features such as a protective toe cap and mudguard.

2. NEW BALANCE's stylish sneakers in "NB Gray"

"M990GL6"

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The "M990GL6," which debuted in 2022 as the sixth generation model of the 990 series, is a shoe that shines with the craftsmanship unique to Made in the USA. It features a streamlined silhouette, giving it a modern form that conveys a sense of speed. While maintaining excellent cushioning, the midsole is equipped with the high-rebound material "FuelCell." The "ENCAP" structure in the heel enhances stability during landing, supporting comfortable walking in everyday life.

"U9060ZGD"

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The "90/60" is a hybrid model that combines the DNA of new balance 's flagship "990" series with the "860," a performance running shoe from the early 2000s, resulting in a design that blends classic elements with a futuristic aesthetic. The different "N" logos on the inside and outside represent the evolution from heritage to the present. The distinctive pod midsole tread pattern provides running stability while the futuristic design makes a strong visual impact.

3. On combines unique functionality with stylish design.

"Cloud 6"

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The Cloud 6, the latest model in the Cloud series, is a flagship model of the brand, boasting a lightweight construction and high cushioning. The redesigned sole shape and upper structure enhance shock absorption and energy return upon landing, as well as heel support, improving walking stability. The upper is made of breathable mesh material. The speed lacing system allows for quick and easy on and off, making them comfortable to wear.

"Cloudsurfer Next"

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The "Cloudsurfer Next" is a running shoe inspired by On 's top-of-the-line racing shoes. Its sophisticated design makes it suitable for everyday wear and fits well with casual styling. The upper is made of lightweight and breathable woven mesh material. The "CloudTec Phase®" in the midsole is the brand's original material, which generates smooth weight transfer and propulsion from heel to toe.

4. Moisture 360: High-performance waterproof sneakers from Hiroshima

"VENTIRIS"

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Moisture 360 is a brand developed by HIROSHIMA KASEI, a shoe manufacturer with a 70-year history in Japan. Their flagship model, "VENTIRIS," has garnered attention for its sophisticated design, even being featured on the runway of the designer brand Michel. The sole features ventilation holes while maintaining both waterproofing and breathability thanks to a patented structure, ensuring a comfortable environment inside the shoe. It serves as the base model for the entire Moisture 360 collection.



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The Moisture 360 sneakers are perfect for both rain and shine. A wide range of styles are available, and a limited-time promotion is currently underway!


EDIT: STUDIO ALTA
Photograph: Tatsuya Ozawa (Studio Mug)
TEXT: Yasuyuki Ikeda

＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

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