The "AURALEE × New Balance 475," a collaboration model between AURALEE and New Balance that was unveiled at Men's Fashion Week in June 2024 and became a hot topic, will be available from May 16th (Friday) Isetan Shinjuku Store, Men's Building 6th floor Men's Creators and Isetan Shinjuku Main Building 4th floor International Luxury.

►Click here for sales information on Friday, May 16th.

In this collaboration, AURALEE has updated the materials, coloring, and details of the 475. Inspired by the 475, which has its roots in classic 80s running shoes, the design expresses the color of deadstock that has naturally faded and become sun-bleached over time. Two colors are available: "VINTAGE GREY," which is authentic yet has a distinctive tone, and "VINTAGE YELLOW," which is elegant and blends well with any outfit. The design features an elegant look that uses premium materials of classic suede and mesh, and expresses depth within a single tone using multiple subtly different colors. The silhouette of new balance 's representative classic running style has been given a timeless, minimalist, and sophisticated impression that is characteristic of AURALEE .

Shoes: "AURALEE × New Balance 475"
Left: Vintage Yellow
Right: Vintage Grey
26,400 yen each

Size range
□Isetan Shinjuku Store, Men's Building, 6th Floor, Men's Creators 25,5cm～29,0cm
□Isetan Shinjuku Main Building, 4th Floor, International Luxury, Sizes 22.5cm-25.5cm

*Size 25.5cm is available at both shops.
*This product will not be available for purchase at the Mitsukoshi Isetan online store.

Regarding the sales method on Friday, May 16th

To alleviate congestion, we will be holding a pre-registration lottery via PassMarket.
Priority will be given to those who already have an MI Card, and those who have completed a new online application for an MI Card.
*New applications for MI Cards can be made via the URL listed within each shop's PassMarket. Please note that applications made through any other URL will not be accepted.

① Isetan Shinjuku Main Building 4th Floor, International Luxury (22.5cm-25.5cm) is here.
② Isetan Isetan Shinjuku Store, Men's Building 6th Floor, Men's Creators (25.5cm-29.0cm) is available here.

[Procedure Flow]
- Application deadline for lottery: Until 11:59 AM on Sunday, May 11th - Notification of lottery results: After noon on Tuesday, May 13th - Purchase of free tickets: Until 11:59 AM on Wednesday, May 14th - Announcement of entry order: After noon on Thursday, May 15th *Please be sure to complete the procedures by each deadline. Applications will be invalid if the deadline is missed.

[Requests regarding your application]
This lottery will prioritize those who already have an MI Card, and those who have completed a new online application for an MI Card.
・Customers who have an MI Card must enter the customer number printed on their MI Card or the "application number" printed in the new application completion email when applying. Please note that applications will be invalid if the information is not provided or if the number is incorrect.
Please ensure you complete the procedure by the deadline. If you miss the deadline, you will be excluded from the lottery.
This is a lottery to determine the order of sales and does not guarantee the purchase of the product.
・If there are many applicants, you may not be selected even if you participate in the lottery.
Please refrain from making inquiries regarding the lottery results.
Each person may only apply once. Multiple applications will be disqualified from the lottery.
Your winning entry will be confirmed upon purchase of a free ticket.

[Requests regarding admission]
Please prepare items 1-3 below in advance before entering the venue.
1. Photo ID for identity verification on the day of the event (e.g., driver's license, passport, resident registration card with photo, special permanent resident certificate, etc.)
2. MI Card or MI Card application completion email
3. Please bring your smartphone capable of displaying your admission ticket. Please have your admission ticket ready to display before joining the queue.
Please note that we cannot accept expired identification documents, copies or photographs of them, or multiple identification documents without a photograph.
Please arrive at the designated location by the scheduled time. If you are late for your appointment, your reservation will be invalidated, regardless of the reason.
• Your admission ticket will be displayed on your smartphone. Please display your admission ticket before joining the queue. Please note that screenshots of your screen will not be accepted.
・Entry will be granted only after verifying that the name on your application matches the name on your identification document. Please note that those who do not have the above-mentioned identification document for identity verification will not be admitted.
Depending on the crowd situation on the day, you may have to wait for a long time before entering. Please allow ample time for your visit.

[Requests regarding your purchase]
・Limit one item per person.
・If there are many people wishing to purchase items, depending on the order of entry, you may not be able to purchase the item you want.
・We do not allow customers to lend or borrow smartphones from other customers who have won. If this is discovered, both customers will be refused service.
・Shopping is limited to the person who has already applied for an admission ticket.
Depending on the crowd situation on the day, we may limit the time you can spend shopping.
We do not offer reservations.
Please note that we do not accept orders by phone, through Mitsukoshi Isetan Remote Shopping, or via cash on delivery.
Please note that we cannot accept returns or exchanges due to customer reasons.
If you do not agree to any of the above requests, we reserve the right to refuse your purchase.
Please note that the requests and requirements may change.

Additionally, depending on inventory levels, there is a possibility that general sales will be held on the same day after the pre-sale lottery.
Information regarding general sales and sales methods will be posted on the following Instagram accounts.

■ Isetan Shinjuku Store, Men's Building 6th Floor, Men's Creators
■ Isetan Shinjuku Main Building, 4th Floor, International Luxury

View AURALEE (Men's) products at the Mitsukoshi Isetan Online Store.

View AURALEE (women's) products at the Mitsukoshi Isetan online store.

Text: ISETAN MEN'S net

*Some items are available in limited quantities, so please forgive us if they are out of stock.
＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.