From Wednesday, April 9th to Tuesday, April 29th (holiday), the underwear, socks, and nightwear section on the first basement floor of Isetan Shinjuku Store, Men's Building will be hosting a pop-up event called "DAILY ESSENTIALS," featuring a selection of lifestyle-oriented items from various lines offered by N.HOOLYWOOD . This is the second installment of the event, which was a great success when it was first held last year. In addition to items that are always close at hand and essential for daily life, this time the selection of items is themed around "Travel." The collection features simple yet meticulously crafted items with attention to detail in texture and other aspects.

The collection will primarily feature cut-and-sew items, including relaxed pocket t-shirts and oversized 5/8-sleeve t-shirts. In addition, towels created in collaboration with the organic towel brand HIPPOPOTAMUS will be available, and new products from N.HOOLYWOOD UNDER SUMMIT WEAR × LOOPWHEELER will be released on April 19th (Saturday).
This is a rare opportunity to see a collection of items you'll want to use regularly and keep on hand at all times, so please stop by.

Here's a glimpse of our product lineup!

N.HOOLYWOOD UNDER SUMMIT WEAR
Cardigan "18RCH-090"
18,700 yen
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N.HOOLYWOOD UNDER SUMMIT WEAR
Pants "24RCH-090"
22,000 yen
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N.HOOLYWOOD TEST PRODUCT EXCHANGE SERVICE × Hippopotamus
Towel "TPES-AC04"
5,280 yen each
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N.HOOLYWOOD TEST PRODUCT EXCHANGE SERVICE
Socks "TPES-AC12"
3,960 yen each
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N.HOOLYWOOD UNDER SUMMIT WEAR × Loopwheeler Long Sleeve T-Shirt "20RCH-LW"
Each item costs 26,400 yen. *Available from April 19th, 2025 (Saturday).

N.HOOLYWOOD UNDER SUMMIT WEAR × Loopwheeler
T-shirt "29RCH-LW"
24,200 yen each

*Released on April 19, 2025 (Saturday)

►View N.HOOLYWOOD products at Mitsukoshi Isetan Online Store

• ABOUT｜N.HOOLWOOD
  Founded in 2001 by designer Daisuke Obana, who started his career at a vintage shop, N.HOOLYWOOD is based on creating new values born from unraveling history and culture. It develops numerous lines including N.HOOLYWOOD , N.HOOLYWOOD COMPILE , N.HOOLYWOOD TEST PRODUCT EXCHANGE SERVICE , N.HOOLYWOOD UNDER WEAR , and N.HOOLYWOOD UNDER SUMMIT WEAR . The brand began participating in Tokyo Fashion Week with its first collection presentation in 2002, and in New York Fashion Week in 2010, and continues to present its collections to this day.