2025.03.26 update

Adorn yourself with accessories and dress up with bags. Introducing items that combine functionality and design. | EDIT by ISETAN MEN'S

04.02 Wed -04.22 Tue
Isetan Shinjuku Men's Building 1F Promotion

Now that the style of "choosing bags and accessories to match the day's outfit and enjoy fashion" has become commonplace for both men and women, just like with clothes and accessories, we introduce accessories and bags that blend design and functionality and blend seamlessly into everyday life!
"EDIT by ISETAN MEN'S," a collection of items that are simple yet meticulously crafted with attention to materials and details, adding a subtle accent to your outfit—a collection for those who "wear accessories and dress up with bags"—will be held from Wednesday, April 2nd at Isetan Shinjuku Store, Men's Building 1st floor promotion area.

In this feature article, we've selected five brands from the lineup that will be featured during this event. We'll introduce some of their items along with styling suggestions.

  1. 1. ITTI/Itchi
  2. 2. FUJIKINKO
  3. 3. TEMBEA
  4. 4. UNKNOWN PRODUCTS
  5. 5. COSMIC WONDER

1. ITTI/Itchi


Campaign period: April 2nd (Wed) to April 15th (Tue)

This leather goods brand develops fashion-forward items born from the extensive experience of designer Wataru Aoki. Selecting traditional materials from both domestic and international sources, the brand offers a wide range of items that are fashionable yet surprisingly practical.



This oversized, crescent-shaped shoulder bag, which feels like wearing clothes, can be made even more stylish and unique by adding accessories!


ITTI
Bag "ANNIE PUFFER BIG MOON BAG" 39,600 yen
Keyring "CRISTY RING RING" 6,600 yen
Key charm "Art by ojagadesign “NUNKI”" 7,150 yen
Key case "CRISTY KEY COIN CASE" 22,000 yen
Ring charm "CRISTY KNOT FINGER CIRCLE CHARM" 6,050 yen
□Isetan Shinjuku Store, Men's Building, 1st Floor, Promotion

[Costume cooperation]
Isetan Shinjuku Store, Men's Building 6th Floor, Men's Creators
@isetanmens_creators

This new crescent-shaped bag features a minimalist design, and can be playfully adorned with unique key charms and ring charms. The large, circular carabiner key holder can be easily attached to and detached from the bag, greatly expanding your styling options.


A wide variety of straps and key rings are available to stylishly carry the brand's most popular compact wallet!

ITTI
"HERRIE PHONE STRING" strap: 8,800 yen
Keyring "CRISTY KNOTMAN RING" 6,600 yen
Charm "CRISTY SNAKE KNOT CHARM" 7,700 yen
Wallet "CRISTY VERY COMPACT WLT .5" ¥28,600
□Isetan Shinjuku Store, Men's Building, 1st Floor, Promotion

[Costume cooperation]
Isetan Shinjuku Main Building 2nd Floor, Re-Style TOKYO
@restyle_tokyo_isetanmitsukoshi

This bifold wallet with an L-shaped zipper, suitable for both men and women, is enhanced with a leather cord charm and key ring, offering both functional expandability and a unique style. Combining fashion and practicality, this accessory can be used in a variety of situations depending on how you use it.

2. FUJIKINKO


Campaign period: April 2nd (Wed) to April 22nd (Tue)

The challenge of brass craftsmen who have a factory in Tokyo.
Fujikinko is a brand originating from a metal wholesaler founded in 1969. Craftsmen create products such as key rings that allow you to enjoy the aging process of brass, and that become more cherished the more you use them.


The unique texture achieved through masterful brass processing adds a stylish accent to your look. It possesses a one-of-a-kind presence, perfectly blending design and functional beauty.

Fujikinko
Shoulder bag "TWIST70" 17,600 yen
Card holder "HARNESS" 9,900 yen
Keychain "SHORT SNAP" 8,800 yen
□Isetan Shinjuku Store, Men's Building, 1st Floor, Promotion

[Costume cooperation]
Isetan Shinjuku Store, Men's Building 6th Floor, Men's Creators
@isetanmens_creators

The shoulder bag's body is crafted from leather that complements the brass material. 70 holes are punched into the genuine leather, and brass springs are manually inserted by craftsmen, twisting them as they go. The card holder uses a flexible spring to hold cards diagonally. Each piece exudes a unique and unparalleled presence.


3. TEMBEA


Campaign period: April 16th (Wed) to April 22nd (Tue)

The brand began with the creation of bags with predetermined contents and uses. "TEMBEA" means "wandering" in Swahili, and the brand continues to explore new materials, colors, and shapes that reflect the current atmosphere and mood, creating products that blend seamlessly into everyday life, while being mindful of inorganicness, simplicity, and design.



This tote bag, perfect for rainy days and outdoor activities, and the hands-free pouch are your new styling companions!


Tembea
"CARRY TOTE" tote bag: 24,200 yen
Medium pouch "FLAT POUCH SMALL" ¥8,800
Small pouch "FLAT POUCH MINI" ¥7,700
Strap "TASUKI STRAP LONG" 8,800 yen
□Isetan Shinjuku Store, Men's Building, 1st Floor, Promotion
[Costume cooperation]
Isetan Shinjuku Store, Men's Building 6th Floor, Men's Creators
@isetanmens_creators

This large tote bag, made from shirt fabric with a PVC coating, has a light and airy feel. It's also relatively water-resistant, and its appeal lies in the fact that it can be wiped clean even if it gets wet or dirty. The large and small pouches and strap are separate items, so you can attach or detach them according to your mood or what you're carrying, and freely choose how you carry it.


4. UNKNOWN PRODUCTS


Sample display period: April 2nd (Wed) to April 22nd (Tue)

Unknown Products is a Japanese product brand that started in 2019. In its design process, which begins with a concrete and clear concept, the designers themselves handle every step from planning and design to sample production, and only release products that they are completely satisfied with.



The brand's signature item, the "Leather Paper Bag," is back! This special edition item featuring Isetan's iconic tartan pattern is sure to sell out once again!


Unknown Products
Small size leather paper tote bag.
(Black Watch/Macmillan) 35,200 yen each
Tote bag "LEATHER PAPER BAG" Extra Small Size
(Black Watch/Macmillan) 28,600 yen each
Small bag "LEATHER PAPER BAG" Extra small size (ISETAN LOGO) 22,000 yen
□Isetan Shinjuku Store, Men's Building, 1st Floor, Promotion
*All items are exclusive to Isetan Shinjuku store. *Sample display only during the period.

[Costume cooperation]
Isetan Shinjuku Store, Men's Building 6th Floor, Men's Creators
@isetanmens_creators

The Leather Paper Bag is a signature tote bag from Unknown Products, inspired by the everyday use of paper bags as handbags. The Isetan Shinjuku exclusive model is a popular item that has been re-released multiple times, and it's a playful fashion piece that adds a unique touch to any outfit.

►Click here for information on how to purchase Unknown Products' exclusive items for Isetan Shinjuku store.



5. COSMIC WONDER


Campaign period: April 2nd (Wed) to April 15th (Tue)

Masaki Maeda, the founder of Cosmic Wonder, is also a contemporary artist who consistently uses "light" as a theme, presenting installations that reconstruct images of events and everyday life based on his own experiences and spirituality. He develops diverse forms of expression, including clothing, art, and books, as "waves that affect the mind."


A harmonious blend of beautifully shimmering foil leather and natural tanned leather. The collection features items characterized by a quiet, meditative design that gently envelops the wearer.

Cosmic Wonder
"leather envelope purse"
Large shoulder bag (BLACK) ¥39,600
Shoulder bag, medium size (SILVER) ¥36,300
□Isetan Shinjuku Store, Men's Building, 1st Floor, Promotion

[Costume cooperation]
Isetan Shinjuku Main Building 2nd Floor, Re-Style TOKYO
@restyle_tokyo_isetanmitsukoshi

This leather envelope-shaped pochette features a minimalist design that highlights the texture of the leather and the way light hits it, creating a unique effect. Carrying both the Large and Medium sizes together adds a touch of understated elegance to any outfit.

Stylist: Masanori Takahashi
Hair & Make-up: Chiho Hatae
Model(M): Kota Komatsu
Model(W): Maylan You


Event Information
"EDIT by ISETAN MEN'S" - Adorn yourself with accessories and dress up with bags -
  • Event period: April 2nd (Wed) - April 22nd (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building 1st Floor Promotion

►Click here for event details

Brand lineup


April 2nd (Wed) - April 22nd (Tue): UNKNOWN PRODUCTS
April 2nd (Wed) - April 15th (Tue): ITTI
April 2nd (Wed) - April 15th (Tue): COSMIC WONDER
April 16th (Wed) - April 22nd (Tue): TEMBEA
April 2nd (Wed) - April 22nd (Tue): FUJUKINKO

*The availability period varies by brand.

*All prices include tax.

*The information in this article is current as of the time of publication. Product information may be revised or changed without notice.


For inquiries, please contact Isetan Shinjuku Store, Men's Building
Phone 03-3352-1111 Main representative
For inquiries via email, please click here.