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2025.02.26 update

A must-see for the wardrobe change season! WATER CLEANING that showcases superior technology and restoration capabilities. [Mitsukoshi Isetan Online Store]

Responding to the diversification of fashion, "Textile Care" is a quality maintenance and restoration service for garments with high design and artistic merit.


Have you ever used WATER CLEANING service located on the 8th floor of the Isetan Shinjuku Store, Men's Building ? -- It may be difficult to understand from a written explanation that "after removing stains from each suit using the stain-removing techniques of skilled craftsmen, the fabric is washed with a silicone solvent that has a treatment effect to moisturize it, and then finished to a near-original condition using a special press and hand iron," but at the workshop of "Natural Clean," which has been in business for 49 years and operates WATER CLEANING , bespoke suits and luxury brand items are given either "water cleaning" or other appropriate care tailored to the characteristics of each garment. This time, we spoke with Mr. Terumichi Nakata, Mr. Makoto Matsumura, Mr. Tsutomu Oikawa, and Mr. Shigeru Hinagawa, acting directors of "Natural Clean."

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