EVENT
2025.03.12 update

DITA's Spring/Summer 2025 collection is here! The LA-based luxury eyewear brand is holding a pop-up event. [Isetan Shinjuku Store]

03.19 Wed -04.01 Tue
Isetan Shinjuku Men's Building 1F Promotion
Add to Google Calendar
Add to Google Calendar 19

From March 19th (Wed) to April 1st (Tue), the Los Angeles-based luxury eyewear brand DITA will be hosting a limited-time pop-up event at Isetan Shinjuku Store, Men's Building 1F Promotions. The event will feature a wide range of the brand's signature pieces and restocked popular models, primarily focusing on the new Spring/Summer 2025 collection.

ABOUT｜DITA

For nearly 30 years, DITA has been a leader in the eyewear world, blending innovative design with Japanese craftsmanship. Its exceptional quality and unique style have garnered immense support from many celebrities, artists, and athletes.

2025 Spring/Summer Collection

This event will showcase the new Spring/Summer 2025 collection. This season's theme is "Déjà Vu," paying homage to past masterpieces while reconstructing them from a modern perspective. We will introduce a collection that embodies a new kind of charm where tradition and modernity intersect.
DITA's timeless aesthetic. Enjoy the latest collection, which elevates the bold and nostalgic essence of the 90s into a modern style.

*During the event, only frames will be sold. For repairs or lens replacements, please bring your glasses to a DITA directly managed store.

"KANAN - LIMITED EDITION" 123,200 yen *Limited production of 20 pieces, 5 pieces exclusive to Isetan Shinjuku store
"HYPHER-1183" 136,400 yen
"ARTOA.57" 81,400 yen
"DUBSIGNAL" 123,200 yen
"STATESMAN-SEVEN" 173,800 yen
"GRANDMASTER-NINE" 133,100 yen
Event Information
DITA Pop-up
  • Event period: March 19th (Wed) - April 1st (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building 1st Floor Promotion
  • Add to Google Calendar

Novelty gift
During the promotional period, the first 100 customers who purchase a DITA frame in-store will receive a DITA original soft case.
*The novelty items will be available while supplies last.
Text: ISETAN MEN'S net

＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact: Isetan Shinjuku Store, Men's Building 1st Floor, Promotion Department, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.
Add to Google Calendar
Add to Google Calendar 19

Related Articles

Popular Products