EVENT
2025.03.06 update

Theory is hosting a pop-up store for "Motion Wool," featuring clothing perfect for travel and business trips! [Isetan Shinjuku Store]

03.12 Wed -03.25 Tue
Isetan Shinjuku Men's Building 7F Men's Authentic & Contemporary / Promotion Space
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The fashion brand Theory , founded in New York, USA, will be holding a pop-up store called "Motion Wool" from Wednesday, March 12th to Tuesday, March 25th at Isetan Shinjuku Store, Men's Building 7th floor, Men's Authentic & Contemporary/Promotion Space. During the event, the store will be showcasing the latest items that lead the lifestyle of discerning, urban men who spend a lot of time outdoors.

At this pop-up event, Isetan Shinjuku will be offering a pre-sale of new travel wool products, perfect for business trips and vacations, ahead of their general release on Wednesday, March 19th. Lightweight, wrinkle-resistant, and machine washable, these products make everyday travel—whether for business trips, commuting, or vacations—easier and more comfortable.

Jacket "MOTION WOOL/CLINTON TRAVEL A"
64,900 yen * pre-sale at Isetan Shinjuku Store
*General sales begin March 19th (Wednesday)
Shirt "MOTION WOOL/OVERSHIRT TRAVEL"
42,900 yen * pre-sale at Isetan Shinjuku Store
*General sales begin March 19th (Wednesday)
Pants "MOTION WOOL/CURTIS TRAVEL TA"
39,600 yen * pre-sale at Isetan Shinjuku Store
*General sales begin March 19th (Wednesday)
Cap "MOTION WOOL/6 PANEL CAP"
9,900 yen * pre-sale at Isetan Shinjuku Store
*General sales begin March 19th (Wednesday)

The tailored jacket and trousers can be easily carried by compactly storing them in the included pouch. This collection also allows for styling with shirt blousons and caps on weekends, fitting perfectly into today's minimalist lifestyle. Take this opportunity to check out these versatile items that are perfect for any occasion.

►Mitsukoshi Isetan Online Store | Find the latest information on men's authentic and contemporary wear here.

Event Information
Theory "Motion Wool" Pop-up Store
  • Event period: March 12th (Wed) - March 25th (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building 7th Floor, Men's Authentic & Contemporary/Promotion Space
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[Featured in Theory magazine] You can view 'THE GENTLEMEN CLOTHING & ACCESSORY SPRING & SUMMER 2025' as a digital catalog.
►Click here for the digital catalog

►Mitsukoshi Isetan Online Store | "Gentleman's Clothing & Accessories"

Text: ISETAN MEN'S net

＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact Isetan Shinjuku Store, Men's Building 7th Floor, Men's Authentic & Contemporary, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.
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