TBC, a company that operates aesthetic salons and other businesses, has launched a men's cosmetics brand, LUWONT, to address the skin concerns of modern businessmen. From February 12th (Wed) to February 18th (Tue), LUWONT will open a limited-time pop-up store at Isetan Shinjuku Store, Men's Building 1st floor, Cosmetics section. During the event, in addition to the pre-sale of newly released skincare items, a special set combining the brand's popular makeup item, "Base Cream," will be available for purchase. Furthermore, a campaign will be held where participants can win a chance to attend a talk show event.

Skincare items will be available for pre-sale at our pop-up store!

In addition to our existing makeup line, we are pleased to announce the launch of a new skincare line on February 28th (Friday). Prior to this, this pop-up store will offer a pre-sale of all four products: facial cleanser, lotion, emulsion, and sunscreen, starting February 12th (Wednesday). These skincare items were developed based on research into men's unique skin concerns and are designed for men who are prone to environmental damage caused by dryness. They prevent dryness and irritation after shaving, leading to clean and refreshed skin.

"Luonto Face Wash & Shaving Foam"
180g ¥7,150 * pre-sale at Isetan Shinjuku Store
*General sales are scheduled for February 28, 2025 (Friday).

"Luonto Face Lotion"
150mL ¥7,150 * pre-sale at Isetan Shinjuku Store
*General sales are scheduled for February 28, 2025 (Friday).

"Luonto Face Milk"
120mL ¥7,150 * pre-sale at Isetan Shinjuku Store
*General sales are scheduled for February 28, 2025 (Friday).

"Luonto UV Stick"
13g ¥4,730 * pre-sale at Isetan Shinjuku Store
*General sales are scheduled for February 28, 2025 (Friday).

"Special Set W" 9,900 yen *Limited to this pop-up event

• [Set contents]
  Luonto Face Wash & Shaving Foam 180g
  Luonto Base Cream 30g

"Special Set L" 9,900 yen *Limited to this offer

• [Set contents]
  Luonto Face Lotion 150mL
  Luonto Base Cream 30g

A special talk show event will be held!

During this pop-up event, customers who purchase skincare items (including special sets) totaling 4,730 yen or more (tax included) will be entered into a lottery to win an invitation to a talk show event featuring streamer rion, a member of the professional gaming team "Crazy Raccoon". 100 winners will be selected.

■Regarding applications and lottery for the talk show
- Lottery application period: From 10:00 AM on Wednesday, February 12, 2025 to 8:00 PM on Tuesday, February 18, 2025 - Participation requirements: Customers who purchase Luonto skincare items (including special sets) totaling 4,730 yen or more (tax included) at stores during the promotion period from 10:00 AM on Wednesday, February 12, 2025 to 8:00 PM on Tuesday, February 18, 2025 will be eligible to apply once.


■ How to apply for the lottery sale
Customers who meet the participation requirements will be guided by a staff member at the store.
Customers who apply using a method other than the specified application method may have their applications invalidated during the application period.
*In the lottery, priority will be given to those who have purchased any of the special sets, those who already have an MI Card, and those who have completed a new online application. However, this does not guarantee that you will win. When applying for a new MI Card online, please apply via the URL below.
Please note that if you apply for an MI Card through a URL other than the one listed below, you will not be eligible.
►Click here to apply for a new MI Card

■ Winner Announcement
On Friday, February 21st, we will send event details to the winners only from "isetanmens_web@isetanmitsukoshi.co.jp". Please make sure your email settings allow you to receive emails from the "isetanmitsukoshi.co.jp" domain.
Winners will be selected through a strict lottery process from all applicants who applied during the application period.
Please note that we cannot answer inquiries regarding the lottery or its results.
If it is discovered that the same person has won multiple times, the duplicate wins will be invalidated.
We will send an email to the email address you registered when applying to notify you of your win.
Only winners will be contacted.
You may enter multiple times, but you can only win once, either in Part 1 or Part 2.

■Notes
Please note that we cannot accept cancellations due to customer reasons.
If it is discovered that you have engaged in any act that violates public order and morals, fraudulently or in large-scale acquisition of email addresses, commercial activities, or other fraudulent activities in connection with this campaign, or if there is a risk of such activities occurring, your entry will be invalidated at our discretion.

►View "Men's Cosmetics" at the Mitsukoshi Isetan Cosmetics Online Store, ISETAN BEAUTY online.