EVENT
2025.03.19 update

A new fragrance developed with Liquid Imaginaire AI and next-generation perfumers. Introducing the revolutionary citrus scent, "Imaginarium"! [Isetan Shinjuku Store]

03.26 Wed -04.08 Tue
Isetan Shinjuku Men's Building 1F Cosmetics
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From Liquides Imaginaires, a French fragrance brand whose concept is "liquids that contain imaginative stories," comes "Imaginarium," a new collection that reinterprets citrus with nature and imagination.
From March 26th (Wed) to April 8th (Tue), a limited-time pop-up store showcasing this latest product will open at the Cosmetics section on the 1st floor of the Isetan Shinjuku Store, Men's Building . On the first day of the event, March 26th (Wed), Philippe Di Méo, one of the brand's founders, will be visiting the store to offer personalized fragrance recommendations to customers.

ABOUT｜Liquides Imaginaires

Born from a collaboration between two experts with a proven track record in the perfume industry—David Frossard, who seeks niche and rare fragrances, and designer Philippe Di Méo—the two share an insatiable interest in and desire to explore the "power of perfume." Their passion is the origin of the brand's creation.
Attempting to return to the essential aspects of perfumery, the trilogy embodies "sublimation," a transformation from the visible to the invisible. Each trilogy has a concept for its fragrance theme and is housed in a special bottle crafted by skilled artisans.

New collection "Imaginarium"

From left to right: "Saffron Mandarin," "Cedrat Tonic," "Bergamot Brother"
100mL each: ¥26,400

The "Imaginarium" collection we're introducing today consists of three families—"Mandarin House," "Cedrat Club," and "Green Terrace"—designed by Philippe Di Meo, which blend creativity and nature, featuring scents such as spicy mandarin and creamy citron. Each family offers three different fragrances.

"Imaginarium" was created through a collaborative development project with students from a globally renowned perfumery school, utilizing AI tools and partnering with Italian citrus ingredient suppliers, with the aim of supporting and nurturing the next generation of perfumers.
While complementing the brand's identity, this collection explores new frontiers in fragrance and design through a groundbreaking approach, allowing you to enjoy a new world of citrus that adds a bold and modern twist to traditional scents.

►View Liquid Imaginaire products at the Mitsukoshi Isetan Cosmetics Online Store, ISETAN BEAUTY online.

■Related Articles ・What are citrus scents that stand out from the crowd!? 9 fragrances reinterpreted artistically

Event Information
Liquid Imaginary Pop-Up
  • Event period: March 26th (Wed) - April 8th (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building 1st Floor, Cosmetics
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Artistic Director Philippe Di Meo visited the store.
  • Date and time of visit: Wednesday, March 26th, 3:00 PM - 7:00 PM
*Please note that visits may be canceled or changed due to unforeseen circumstances. Also, staff may be absent at certain times. Thank you for your understanding.

Novelty gift
During the promotional period, customers who purchase Liquid Imaginaire products totaling 20,000 yen (including tax) or more at our stores will receive two mini-size perfumes (2mL each) of their choice from our nine-fragrance lineup.
*Due to limited quantities, we may not be able to accommodate your preferred scent. Thank you for your understanding.
Text: ISETAN MEN'S net

＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact: Isetan Shinjuku Store, Men's Building 1st Floor, Cosmetics Department, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.
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