SHINYAKOZUKA , one of the most talked-about brands today, has a history of winning the "TOKYO FASHION AWARD," which recognizes Tokyo fashion brands with the potential to take on the world stage. From Wednesday, January 22nd to Tuesday, January 28th, they will be opening a limited-time pop-up store at Isetan Shinjuku Store, Men's Building 6th floor, Men's Creators.
In addition to featuring items from the Spring/Summer 2025 collection, "ISSUE #6," this pop-up store will also offer the brand's first-ever collaboration items with TSUCHIYA KABAN for pre-sale.

We're releasing our first collaboration items with TSUCHIYA KABAN!

For this collaboration with Tsuchiya Kaban, we will be releasing four types of bags.
We will be selling the " BIG INVITATION WITH TSUCHIYA KABAN " and " MINI INVITATION WITH TSUCHIYA KABAN" shoulder bags, which feature a sealing stamp-type magnetic fastener and a shape reminiscent of an invitation, as well as a box shape and back padding that evokes a school backpack, and the "BIG INVITATION WITH TSUCHIYA KABAN WITH PRINTING" and " MINI INVITATION WITH TSUCHIYA KABAN WITH PRINTING " bags, which are printed with a Toile de Jouy pattern expressed through the designer's hand-drawings, exclusively at the pop-up store.
*General sales are scheduled for late February 2025.

"BIG INVITATION WITH TSUCHIYA KABAN WITH PRINTING"

"BIG INVITATION WITH TSUCHIYA KABAN WITH PRINTING"
132,000 yen

"BIG INVITATION WITH TSUCHIYA KABAN WITH PRINTING"
132,000 yen

This shoulder bag is a collaboration with Tsuchiya Kaban, featuring a hand-drawn design by the designer printed all over. It incorporates a letter-shaped design and details reminiscent of a school backpack, using a magnetic closure shaped like a sealing stamp used to seal letters.

"BIG INVITATION WITH TSUCHIYA KABAN"

"BIG INVITATION WITH TSUCHIYA KABAN"
110,000 yen

"BIG INVITATION WITH TSUCHIYA KABAN"
110,000 yen

This shoulder bag is a collaboration with Tsuchiya Kaban. It features a letter-shaped design and details reminiscent of a school backpack, using a magnetic fastener shaped like a sealing stamp used to seal letters.

"MINI INVITATION WITH TSUCHIYA KABAN WITH PRINTING"

"MINI INVITATION WITH TSUCHIYA KABAN WITH PRINTING"
88,000 yen

"MINI INVITATION WITH TSUCHIYA KABAN WITH PRINTING"
88,000 yen

This mini shoulder bag is a collaboration with Tsuchiya Kaban, featuring a print of the designer's hand-drawn illustrations throughout. It incorporates a letter-shaped design and details reminiscent of a school backpack, using a magnetic closure shaped like a sealing stamp used to seal letters.

"MINI INVITATION WITH TSUCHIYA KABAN"

"MINI INVITATION WITH TSUCHIYA KABAN"
77,000 yen

"MINI INVITATION WITH TSUCHIYA KABAN"
77,000 yen

This mini shoulder bag is a collaboration with Tsuchiya Kaban. It features a letter-shaped design and details reminiscent of a school backpack, using a magnetic closure shaped like a sealing stamp used to seal letters.

• SHINYAKOZUKA
  Launched in 2015 by designer Shinya Kozuka, the brand's concept is 'picturesque scenery,' where the designer expresses his inspirations and ideas through drawings and paintings, and then develops collections inspired by the scenes depicted in those drawings.

  TSUCHIYA KABAN
  Tsuchiya Kaban is a leather goods brand founded in 1996, originating from a workshop established in Tokyo by a schoolbag craftsman. They manufacture and sell schoolbags and leather goods based on the concept of "things that will be loved for generations." They value meticulous craftsmanship, aiming for a simple yet elegant appearance that can be cherished for a long time, combining Japanese sensibilities with the handiwork of artisans. They operate their main store in Nishiarai, which has an attached workshop, as well as a workshop store in Karuizawa, and 16 specialty stores for adult leather bags (12 in Japan and 4 overseas).