From Wednesday, January 22nd to Tuesday, January 28th, the Hats & Umbrellas section on the 1st floor Isetan Shinjuku Store, Men's Building will be hosting an order fair by FOX UMBRELLAS . During the fair, you can order long umbrellas and telescopic (folding) umbrellas for both men and women. Choose from over 30 types of handles and fabrics to create a special umbrella that suits your taste.

ABOUT｜FOX UMBRELLAS

FOX UMBRELLAS is a brand founded in London in 1868 that revolutionized umbrella frames. In particular, they developed and mass-produced steel frames with a square cross-section.
With its slender silhouette and beautifully balanced curves when open, this umbrella is loved by celebrities worldwide and is known in the UK as a heirloom passed down through generations. Through consistent craftsmanship since its founding, skilled artisans meticulously assemble each umbrella, ensuring it can be cherished and used for many years with repeated repairs.

Order a custom-made umbrella that embodies British tradition.

This order fair will feature approximately 30 types of handles and umbrella fabrics, as well as pre-orders for lacquered handles. Each lacquered handle is handcrafted and available in two finishes: red roiro and wiped lacquer. They possess a unique luster and deep texture, and their beauty only increases with use. (Lacquered handles are only available for long umbrellas.)

At our order fair, you can choose every detail of the parts, resulting in a special umbrella that not only adds style to rainy days but also enhances your fashion sense. Don't miss this opportunity to experience the charm of FOX UMBRELLAS .