EVENT
2025.01.28 update

OUAT 's original product "011" and items exclusively available at Isetan Shinjuku Store are now open as a pop-up store! | THE MOMENTS [Isetan Shinjuku Store]

01.29 Wed -02.04 Tue
Isetan Shinjuku Men's Building 1F The Stage

"THE MOMENTS" is an event organized by Isetan Shinjuku Store that collaborates with next-generation creators to capture and present the "now" of fashion from a unique perspective. OUAT will open a pop-up store at The Stage on the 1st floor Isetan Shinjuku Store, Men's Building , from January 29th (Wed) to February 4th (Tue).

During the event, the full lineup of the original "011" collection will be showcased, along with items that will be available exclusively at Isetan Shinjuku.

OUAT
POP UP STORE @ ISETAN SHINJUKU
THE MOMENTS

This season marks the 11th season of the "-011 COLLECTION-". Based on the concept of "META HERITAGE", the wardrobe is constructed with primitive, craft, and low-tech as keywords. This season serves as a reminder that OUAT 's origins lie in vintage stores.

During the pop-up period, we will also be taking pre-orders for stools created in collaboration with DAIKEI MILLS exclusively at Isetan Shinjuku, so please come visit the store and don't miss out!

"BOMBER PARKA"
198,000 yen

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*Available for purchase and display at the Mitsukoshi Isetan online store from 10:00 AM on Wednesday, January 29th.

* Pre-sale at Isetan Shinjuku store * General sale starts January 30th (Thursday) at directly managed stores

"OFFICE 2B JACKET"
82,500 yen

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*Available for purchase and display at the Mitsukoshi Isetan online store from 10:00 AM on Wednesday, January 29th.

* Pre-sale at Isetan Shinjuku store * General sale starts January 30th (Thursday) at directly managed stores

"OFFICE SLACKS"
49,500 yen

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*Available for purchase and display at the Mitsukoshi Isetan online store from 10:00 AM on Wednesday, January 29th.

* Pre-sale at Isetan Shinjuku store * General sale starts January 30th (Thursday) at directly managed stores

"OFFICE BAG"
29,700 yen

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*The Mitsukoshi Isetan online store will begin displaying and selling the product from 10:00 AM on Wednesday, January 29th.

* Pre-sale at Isetan Shinjuku store * General sale starts January 30th (Thursday) at directly managed stores

"COBBLE STOOL"
99,000 yen

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*The Mitsukoshi Isetan online store will begin displaying and selling the product from 10:00 AM on Wednesday, January 29th.

*General release date is TBD

Mitsukoshi Isetan Online Store | View OUAT products

Event Information
OUAT POP UP STORE @ ISETAN SHINJUKU｜THE MOMENTS
  • Event period: January 29th (Wed) - February 4th (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building 1st Floor, The Stage

Click here for details on the Isetan Shinjuku store event "THE MOMENTS"



 *From Wednesday, January 29th to Tuesday, February 11th (holiday), the first 10 customers who present the Mitsukoshi Isetan app and spend 33,000 yen or more (including tax) at The Stage on the 1st floor Isetan Shinjuku Store, Men's Building will receive a sample set (10g each) of Link Original Makers Shampoo, Pair Pack, and Hair Oil.

[Regarding Isetan Shinjuku Store's business hours on January 31st (Friday)]
Please note that Isetan Shinjuku Store, Men's Building will be closed on Friday, January 31st due to an event being held throughout the entire building.
Please note that Isetan Kaikan and Park City Isetan 3-5 will be operating as usual.
*The main building parking lot will not be available on January 31st (Friday).
Please use the Park City Isetan 1 or Subnade parking lots.
*Valet parking and the car wash area will not be available on January 31st (Friday).
Click here for details

View the latest information from Mitsukoshi Isetan Online Store | Men's Creators

Text: ISETAN MEN'S net

＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact: Isetan Shinjuku Store, Men's Building 6th Floor, Men's Creators, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.

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