2024.11.06 update

The Hublot x Berluti collaboration will be featured in "HUBLOT x BERLUTI - Innovation and Challenge of a Manufacture -" at Isetan Shinjuku Store.

11.13 Wed -11.19 Tue
Isetan Shinjuku Main Building 1st Floor, The Stage

From Wednesday, November 13th to Tuesday, November 19th, "HUBLOT × BERLUTI - Innovation and Challenge of a Manufacture -" will be held at The Stage on the 1st floor of the main building of Isetan Shinjuku.
HUBLOT, a Swiss luxury watch brand that boasts a popular innovative style, has adopted "The Art of Fusion" as its brand concept. They have released numerous original and unique watches that combine traditional watchmaking with cutting-edge materials and technologies developed and manufactured in-house.

"Big Bang Unico Berluti Nero Grigio Ceramic"

At this year's "The Stage," Hublot's extensive collection will be on display, including the new "Big Bang Unico Berluti Nero Grigio Ceramic" collaboration model with Berluti (limited to 150 pieces in Japan), as well as other limited edition models and popular standard models.

"Big Bang Unico Berluti Nero Grigio Ceramic"
¥4,059,000 Black ceramic case: 44mm diameter / approx. 72-hour power reserve / 10 ATM water resistance / automatic winding / limited to 150 pieces in Japan
View Products
*This product is also available for purchase from "ISETAN MITSUKOSHI LUXURY".
"ISETAN MITSUKOSHI LUXURY" will be available for purchase from Wednesday, November 6th to Tuesday, November 19th.

This new 2024 model is a collaboration between Hublot and Berluti . It features a black ceramic case combined with Berluti 's Venezia leather, and the strap is adorned with Berluti 's iconic "Scritto motif." This timepiece, limited to 150 pieces in Japan, fuses the tradition and innovation of both maisons.

►View Hublot products at ISETAN MITSUKOSHI LUXURY

Event Information
HUBLOT × BERLUTI - Innovation and Challenge of a Manufacture -
  • Event period: November 13th (Wed) - November 19th (Tue)
  • Venue: Isetan Shinjuku Main Building 1st Floor, The Stage
Demonstration by craftsmen

You can witness the assembly and disassembly of Hublot's in-house developed and manufactured chronograph movement "Unico," as well as a demonstration of patina finishing by Berluti 's craftsmen. Enjoy the artisanal skills of each brand.

  • Date and time of visit:
    Berluti patina demonstration, Saturday, November 16th, 10:00 AM - 3:00 PM
    November 16th (Sat) 3:00 PM - 7:00 PM: Hublot movement assembly
    November 17th (Sun), 10:00 AM - 3:00 PM: Hublot movement assembly
    Berluti patina demonstration, Sunday, November 17th, 3:00 PM - 7:00 PM
*Please note that visits may be canceled or changed due to unforeseen circumstances. Also, staff may be absent at certain times. Thank you for your understanding.


*During this period, customers who purchase a Hublot watch will receive a Hublot original gift. (Quantities are limited, so this offer will end when supplies run out.)

Text: ISETAN MEN'S net


*All prices include tax.
*The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact Isetan Shinjuku Main Building, 5th Floor, Watches/Hublot, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.