"Salon de Parfum" is a fragrance festival that brings together the finest fragrances from around the world, from traditional maisons to up-and-coming creator brands. In addition to being held on the 6th floor of the main building, "Salon de Parfum 2024 @ISETAN MEN'S" will also be held at the Cosmetics Promotion on the 1st floor Isetan Shinjuku Store, Men's Building .

Looking for a unique scent that stands out from the crowd?

Fragrances have become increasingly popular among men as an essential part of their wardrobe, completing their fashion choices. At Isetan Shinjuku Store, Men's Building , we see many customers seeking lesser-known scents that stand out from the crowd.

This time, we have prepared a wide variety of fragrances that will broaden your range of self-expression. In addition to maison brands such as PENHALIGON'S and ACQUA DI PARMA , we have also selected noteworthy brands such as MATIERE PREMIERE, which has just made its official debut in Japan. Each item is part of the ISETAN MEN'S lineup. Here is a glimpse of some of the items that will catch your eye!

MATIERE PREMIERE

This French brand only recently made its official debut in Japan this June. Founder and perfumer Aurélien Guichard focuses on a single ingredient, proposing an unforgettable sillage (lingering fragrance) that maximizes its appeal. "Santal Austral" combines the creamy aspects of sandalwood oil with iris and tonka bean for a pleasant impression.

OBVIOUS

OBVIOUS aims to create perfumes that are simple yet high-quality, like a white T-shirt. Three fragrances from their new "High Standard" collection, created by perfumer Julien Lasquinet, will be available for pre-sale at the venue. "Himalayan Spell," with its impressive aroma reminiscent of Himalayan birch and warm leather, begins with gentle raspberry notes and progresses to a powerful yet delicate rhythm of animal notes. It expresses respect for the world's most vast mountain range, the Himalayas.

ATELIER MATERI

This luxury perfume is crafted by Véronique Le Bien, a creator with a deep understanding of architecture and design. Based on the belief that human hands breathe life into creations, artisans and artists are involved in every process, from material selection to bottle manufacturing. The new "Burgundy Oud" is a modern, French interpretation of oud, known for its mysterious scent. By combining it with fresh, zesty notes of blackcurrant and bergamot, the key notes of oud are awakened.

PENHALIGON'S

This is a new fragrance from PENHALIGON'S a prestigious British fragrance house. It's part of their "Potion & Remedy Collection," which focuses on the playful effects of scents said to have been left behind by the founder. The theme is a story of liberation from introverted constraints and unleashing one's bold self. The liberating scent of orange blossom, along with vanilla and incense, gives it a somewhat robust impression.

ACQUA DI PARMA

Now that the scent of rose has become genderless, ACQUA DI PARMA has released a new fragrance featuring Bulgarian rose. It is characterized by a contemporary mood created by the interplay of fresh spices and an addictive scent based on wood and musk.

Did any of the scents catch your eye? At "Salon de Parfum 2024 @ ISETAN MEN'S," you can enjoy a variety of fragrances that transcend brand boundaries. Enjoy discovering scents that will stimulate your senses.

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The perfume festival "Salon de Parfum 2024 @ISETAN MEN'S" will be held again this year!
・[Special Feature] How would you enjoy it? A guide to exploring "Salon de Parfum 2024" Isetan Shinjuku Store, Men's Building !

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