Every year, from Christmas to New Year's, the demand for wallets is at its highest point of the year, as they are chosen as gifts or purchased as new items for the new year. In recent years, there has also been a growing demand for purchasing or replacing wallets on lucky days when auspicious days such as "Ichiryu Manbai Day," "Tensha Day," "Tiger Day," and "Snake Day" coincide.

We will be holding an event focusing on this wallet, "THE WALLET," from Wednesday, December 18th, at the Leather Goods section on the 1st floor of the Isetan Shinjuku Store, Men's Building .
During the event, the best-selling bi-fold and long wallets of 2024 (*) from all six brands will be gathered in one place, and we will also introduce two up-and-coming leather goods brands that are expected to be popular in 2025. Isetan Shinjuku Store, Men's Building 1st Floor This is a unique opportunity to compare and choose from a wide selection of popular leather goods wallets.
▶Click here for event information

This time, we'll introduce the best-selling bi-fold and long wallets from each brand that will be featured at this event.
Furthermore, the staff Isetan Shinjuku Store, Men's Building will explain their top recommended item from the selection. Please use this article as a reference when choosing a gift or replacing an item!

Commentator

Saki Aizawa

Isetan Shinjuku Store, Men's Building 1st Floor, Leather Goods Stylist

After joining Shizuoka Isetan, I gained experience in the women's and men's clothing departments, and have been in my current position since April 2023.
During gift-giving season, many customers visit our store with a vague idea of "what should I give as a gift?", so we strive to understand their concerns and recommend products that are a good match for them.
Our leather goods section boasts a wealth of stylists with extensive knowledge of leather items. If you're having trouble choosing a gift, please stop by first.

Men's Bi-fold Wallets & Compact Wallets: 2024 Best-Selling Brands

L'arcobaleno

L'arcobaleno
Smart card wallet (goat leather) ¥37,400

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THE WARMTHCRAFTS-MANUFACTURE

THE WARMTHCRAFTS-MANUFACTURE
Bi-fold mini wallet (horsehide (cordovan)) ¥48,400

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CYPRIS

CYPRIS
FineDia Billfold with Coin Purse (Deerskin) ¥23,100

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BONAVENTURA

BONAVENTURA
Small wallet, shrink leather (cowhide), ¥40,700

GANZO

GANZO
Cordovan bi-fold wallet (Exterior: Horsehide (Cordovan) / Interior: Vegetable-tanned cowhide) ¥67,100

Pickup
ETTINGER

ETTINGER ISETAN MEN'S store exclusive bi-fold wallet with coin purse comes in a limited edition color that can only be purchased here. Apparently, some customers who specifically choose the brand decide to buy it because they are attracted to this color scheme.

Aizawa: "While the interior of the brand's standard bridle leather collection is yellow, ISETAN MEN'S exclusive color features a British green interior with a gold brand logo embossed on it. This elegant color scheme has been particularly well-received by female customers who come in to choose gifts."

This wallet can hold banknotes, coins, and cards, yet it folds in half for a compact size. It's easy to use for anyone, whether you prefer cashless payments, cash, or a combination of both.
Because it uses bridle leather, which allows you to enjoy the changes in the leather over time, we believe it will satisfy leather enthusiasts who find romance in "nurturing" a product over time.

View the list of "Men's Bi-fold Wallets" at the Mitsukoshi Isetan Online Store.

Men's Long Wallets: Best-Selling Brands of 2024

GANZO

GANZO
Thin Bridle Leather Long Wallet with Zippered Coin Purse (Cowhide) ¥47,300

ETTINGER

ETTINGER
ISETAN MEN'S Store Exclusive Long Wallet with Coin Purse (Cowhide Leather) ¥70,400

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BONAVENTURA

BONAVENTURA
Long zip wallet, shrink leather (cowhide), 71,500 yen

CYPRIS

CYPRIS
Cordovan long wallet with coin purse (Exterior: Horsehide (Cordovan) / Interior: Cowhide) ¥57,200

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L'arcobaleno

L'arcobaleno
Long wallet with coin purse (goat leather) ¥52,800

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Pickup
THE WARMTHCRAFTS-MANUFACTURE

While wallets have become more compact with the shift towards a cashless society, there is still a strong need to carry cash, and in recent years, the size and functionality of wallets have become particularly diverse.

Aizawa : " THE WARMTHCRAFTS-MANUFACTURE Cordovan L-Zip Slim Long Wallet, which was released as a new product in February 2024, is a long wallet that matches current needs, yet is compact and thin, and has been well-received by customers since its release."

The wallet's design allows you to insert banknotes without folding them, and it features two types of card slots—one vertical and one horizontal—allowing you to separate frequently used cards from those you don't, making it highly functional. With its beautiful cordovan leather sheen and luxurious feel, and a well-thought-out design that considers various usage scenarios, this is a truly appealing item.

View the list of "Men's Long Wallets" at the Mitsukoshi Isetan Online Store.

Men's leather brands to watch in 2025

Brands to Watch in 2025 ①
odoru

Aizawa : " odoru a leather brand that was founded in 2023. In 2024, it joined the leather goods corner of ISETAN MEN'S . Not only is the material of high quality, but the craftsmanship of Japanese artisans can be felt in every detail, and the brand is gradually gaining recognition among customers for its appeal."

The coin purse flap uses no metal fittings, instead employing a unique fastening mechanism called "Kakushi," where the tip of a sword slides into a slit. This design allows for smart opening and closing, and the craftsmanship hidden within its simple appearance is evident.
The material used is Alaska leather, a type of cowhide said to age beautifully like the changing snowmelt of Alaska, allowing you to enjoy the pleasure of watching the leather develop and become a cherished item.

Brands to Watch in 2025 (Part 2)
BRELIO

Aizawa : "This is BRELIO , a brand that joined the ISETAN MEN'S leather goods corner in 2024. They create items that fit the times with their commitment to materials and minimalist design."

The material used is cordovan, a leather that enjoys enduring popularity and is often referred to as the "diamond of leathers." The cordovan used by BRELIO is from Leder Ogawa, a cordovan specialist finisher that excels at aniline dyeing, and is characterized by its vibrant color, transparency, and lustrous texture.

The card pockets are asymmetrical, so when folded, the cards don't overlap, resulting in a slim design that allows you to carry just the essentials of cash and cards.

"THE WALLET" Event Information

View the list of "Men's Bi-fold Wallets" at the Mitsukoshi Isetan Online Store.

View the list of "Men's Long Wallets" at the Mitsukoshi Isetan Online Store.

[Related Articles]
[2025 Ichiryu Manbai Day] Aim for a high-end brand wallet on the triple lucky day of "Ichiryu Manbai Day x Tensha Day x Tiger Day"! Long-selling men's wallets and business card holders. Introducing famous and classic brands.
Mitsukoshi Isetan Online Store "Wallets and Leather Goods" Special Feature List

Photo: Natsuko Okada (Studio Mug)
Text: ISETAN MEN'S net