2024.10.11 update

Italian brand SEASE is celebrating its official launch in Japan with a Fall/Winter 2024 pop-up event at Isetan Shinjuku!

10.16 Wed -10.22 Tue
Isetan Shinjuku Men's Building 5F Men's Tailored Clothing

SEASE a brand born in Italy in 2018, is officially launching in Japan. To commemorate this, a promotion showcasing the Fall/Winter 2024 collection will be held from Wednesday, October 16th to Tuesday, October 22nd at Isetan Shinjuku Store, Men's Building 5th floor, Men's Tailored Clothing section .

SEASE , founded in 2018 by Franco Loro Piana and Giacomo Loro Piana, is currently running a promotion featuring items made with Solaro fabric, one of the brand's iconic materials. The collection showcases luxurious and elegant materials typically used in tailoring, but adapted for activewear and urban wear. Discover items that combine modern design with a commitment to being made in Italy.

In addition to outerwear perfect for autumn and winter, we also introduce relaxed "loungewear." The full-zip sweatshirt hoodie and drawstring pants set offers exceptional quality and comfort.

2024 Autumn/Winter collection

Outerwear "OS031-TN373-N41"
649,000 yen

This outerwear can be worn as both sportswear and casual wear. The outer fabric, laminated with 100% cashmere, uses a high-performance 3L (3-layer) membrane, providing windproof protection while maintaining breathability. This product offers high heat retention thanks to "Thermore Ecodown®," made from PET bottle fibers developed by the Italian company Thermore.


Parka "WH049-TJ109-B13"
209,000 yen

A relaxed "loungewear" full-zip sweatshirt hoodie made from virgin wool and nylon.

Outerwear "OJ053-TN137-R11"
495,000 yen

This outerwear, crafted from wool and bio-based nylon Solaro fabric, features a 2L high-performance finish. A membrane provides wind resistance while maintaining breathability. Down feathers and other insulation ensure excellent warmth. The interior is lined with polyester fabric, and some bi-stretch nylon enhances freedom of movement.

ABOUT | SEASE

Founded in 2018 by Franco Loro Piana and Giacomo Loro Piana, SEASE is a brand committed to Made in Italy, refusing to compromise on quality, style, and performance. Blending sophisticated, classic tailoring with modern design and innovation, SEASE offers functional and versatile clothing designed for both outdoor and city wear. Like the ocean, SEASE speaks to those seeking tranquility and freedom, while also being environmentally conscious and committed to more thoughtful consumption.

►Mitsukoshi Isetan Online Store | Find the latest information on men's tailored clothing here.

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Event Information
SEASE Pop-up
  • Event period: October 16th (Wed) - October 22nd (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building 5th Floor, Men's Tailored Clothing
Text: ISETAN MEN'S net

*All prices include tax.
*The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact Isetan Shinjuku Store, Men's Building 5th Floor, Men's Tailored Clothing, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.