ANCELLM , which advocates "a new perspective on aging," is holding a "2024 A/W Collection" pop-up at Isetan Shinjuku Store, Men's Building 6th floor, Men's Creators. The store will feature clothing made from unique yet comfortable materials using dyeing and processing techniques by artisans. The event will run from September 4th (Wed) to September 13th (Fri).

►Click here for sales information on Wednesday, September 4th.

ANCELLM proposes "aging"—the beautiful look that develops as clothes are worn and become more familiar—as a new value, and develops products unlike any other. The designer himself manages every step of the process, and the products that are created through direct communication with factories, weavers, and processing plants are of the highest quality without any compromise.

This pop-up store will feature items from the Fall/Winter 2024 season. In addition, the popular zip-up hoodie released in the Fall/Winter 2023 season will be available as an event-exclusive item, resized with a more relaxed fit while retaining the same fabric texture. It features a layered style with waffle fabric lining the inside of the hoodie, reminiscent of vintage clothing, and cut-off sleeves.

The sweatpants, also an original item for the event, were created from a pattern designed to match the silhouette of the zip-up hoodie, allowing them to be worn as a set. Similar to the hoodie, the waffle fabric layered on the inside peeks out from the distressed knees and hems. While the white waffle fabric may look ordinary at first glance, ANCELLM 's attention to detail is evident in the muted dyeing process used to enhance its skin-tone appeal. Pay attention not only to the processing but also to the excellent fit.

As you wear both the hoodie and pants, the damaged areas will gradually tear, and the look will change along with the shift in color. That is what we mean by "aging from a different perspective." We want you to simply put them on, look at them, touch them, and experience ANCELLM with your whole body.

Customers wishing to make a purchase should come to the staircase next to Wacko Maria on the 6th floor Isetan Shinjuku Store, Men's Building .
A lottery to determine the order of entry will be held starting at 10:15 AM. (If you are late for the lottery, you will not be able to participate, regardless of the reason.)
To alleviate congestion, priority will be given to those who already possess an MI Card or who have completed an online application for an MI Card when starting the lottery and entry process.

►Click here to apply for an MI Card online

*Please note that applications submitted through any URL other than the one provided above will not be eligible.
*If you present your MI Card or the MI Card online application completion email screen at the time of the lottery, you will be able to participate in the priority lottery. If you do not have an MI Card, please complete your online application before the lottery start time.
*Please note that those who do not have an MI Card or who have not completed their online application by the start time of the lottery will not be able to participate in the priority lottery for any reason.
*If you do not have an MI Card, or if you have not completed your online application by the start time of the lottery, the lottery will be held after the priority lottery has finished.
*Please note that the number of winning slots may be filled depending on the number of MI Card holders and those who have completed online applications. In that case, the lottery will be terminated.
*If you are late for the lottery, you will be asked to line up at the back of the line of people who have already participated in the lottery.

[Requests to our customers]

・Only payments made in the name of the customer who entered the venue will be considered valid.
Please bring a photo ID with you on the day of the event.
• We do not allow the transfer or exchange of raffle tickets to friends, family, or anyone else. If this is discovered, you will be denied entry.
・If there are many interested buyers, even if you win the lottery, you may not be able to purchase the item.
Please note that even if you win the lottery, it may take some time before we can contact you.
Please note that we may limit the number of items you can purchase depending on the number of people in line.

Mitsukoshi Isetan Online Store | Find the latest information on Men's Creators here.