STONE ISLAND , founded in Italy in 1982 and a world leader in product design and apparel innovation with a focus on functionality and practicality, will be holding a pop-up store at Isetan Shinjuku Store, Men's Building 1F, The Stage from September 18th (Wed) to September 24th (Tue).

Here's a glimpse of our lineup.

This pop-up store will feature the "GHOST" capsule collection, which expresses the ultimate urban camouflage with a unified and sophisticated feel. The collection will include outerwear incorporating military designs, as well as a special black shearling jacket and wool down coat available exclusively at Isetan Shinjuku.

In addition, on September 18th (Wednesday), the first day of the pop-up, the "MADE in UK991v2 Ghost" sneakers, a collaboration between the "Ghost" line and NEW BALANCE, will be released exclusively at Isetan Shinjuku and Stone Island Tokyo Aoyama, ahead of their worldwide release. These shoes feature a tonal colorway that follows the characteristics of the "Ghost" line and will be available in three colors: black, green, and beige.

This is a rare opportunity to see the entire Fall/Winter 2024 collection of STONE ISLAND capsule collection "Ghost" all in one place. Please come and experience the brand's world view in-store.

Sales method on Wednesday, September 18th

[Regarding sales on Wednesday, September 18th]

Customers wishing to make a purchase should come to Isetan Shinjuku Store, Men's Building entrance gate N on the Yasukuni-dori side. A lottery to determine the order of entry will be held from 9:30 AM. (If you are late for the lottery, you will not be able to participate for any reason.)
To alleviate congestion, priority will be given to those who already possess an MI Card or who have completed an online application for an MI Card when starting the lottery and entry process.

►Click here to apply for an MI Card online

*Please note that applications submitted through any URL other than the one provided above will not be eligible.
*If you present your MI Card or the MI Card online application completion email screen at the time of the lottery, you will be able to participate in the priority lottery. If you do not have an MI Card, please complete your online application before the lottery start time.
*Please note that those who do not have an MI Card or who have not completed their online application by the start time of the lottery will not be able to participate in the priority lottery for any reason.
*If you do not have an MI Card, or if you have not completed your online application by the start time of the lottery, the lottery will be held after the priority lottery has finished.
*Please note that the number of available slots may be filled depending on the number of MI Card holders and those who have completed their online application. In that case, the lottery will be terminated.

[Requests to our customers]

・Only payments made in the name of the customer who entered the venue will be considered valid.
Please bring a photo ID with you on the day of the event.
• We do not allow the transfer or exchange of raffle tickets to friends, family, or anyone else. If this is discovered, you will be denied entry.
Please note that the start time of the lottery may be delayed depending on the situation regarding entry restrictions into the building.
・If there are many interested buyers, even if you win the lottery, you may not be able to purchase the item.
Please note that even if you win the lottery, it may take some time before we can contact you.
Please note that we may limit the number of items you can purchase depending on the number of people in line.
Please note that we are unable to accept orders, cash-on-delivery orders, or reservations by phone.