EVENT
2024.07.17 update

WHITEÂGE "GEX Collection," featuring classic, functional, and high-tech bags, has arrived at the men's department!

07.24 Wed -08.13 Tue
Isetan Shinjuku Men's Building B1F bag
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WHITEÂGE , a bag and luggage brand that debuted in the fall of 2023, will be holding a limited-time promotion at Isetan Shinjuku Store, Men's Building B1F, Bags section from July 24th (Wed) to August 13th (Tue).

WHITEÂGE was started by Keiji Ogawa, a designer formerly of Comme des Garçons, and manufacturing experts with deep knowledge of the bag industry. Based on the concept of "becoming a part of yourself," they design products from a UI/UX (*) perspective. They combine materials and specifications with designs that blend seamlessly into all aspects of daily life, creating products that are comfortable for the user.

GEX DAYPACK (L)
38,500 yen

This signature daypack from the "GEX series" updates a standard daypack and incorporates features suitable for everyday use.

GEX BACKPACK (L)
35,200 yen

Designed with comfort and usefulness in mind, this backpack is equipped with features suitable for everyday life.

GEX Helmet Bag (Size M)
29,700 yen

Designed with business use in mind, this signature helmet bag from the "GEX series" features a bottom and side gussets.

GEX SHOULDERBAG (L)
18,700 yen

A messenger-style shoulder bag that can also fit a 13-inch laptop.

The "GEX" collection, born from repeated prototyping, pursues both design and functionality, incorporating advanced specifications. Each harness utilizes "MIYAVIE," a material also used in medical settings. Thanks to "MIYAVIE" technology, which boasts a high-level 3D mesh spring structure and excellent pressure distribution, the perceived weight during use is reduced.

WHITEÂGE combines classic design with modern functionality and aesthetic appeal. Experience its unique world firsthand at our store.

*What is UI/UX design?
UI: The point of contact with the user. Designing information that is seen, touched, and used.
UX: Designing the experience and emotions that users receive.
UI/UX: A concept primarily used in devices such as smartphones, as well as in web applications, that involves designing user experiences and emotions through user-friendly systems and visuals.

Event Information
WHITEÂGE Promotion
  • Event period: July 24th (Wed) - August 13th (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building B1F (Bags)
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Text: ISETAN MEN'S net

＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact Isetan Shinjuku Store, Men's Building B1F, Bags, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.
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