EVENT
2024.07.17 update

The perfume festival "Salon de Parfum 2024 @ISETAN MEN'S" will be held again this year! [Updated October 2nd]（1/2）

10.16 Wed -10.29 Tue
Isetan Shinjuku Men's Building 1F Cosmetics Promotion
Add to Google Calendar
Add to Google Calendar 16

The 12th annual fragrance festival, "Salon de Parfum 2024," will begin on Wednesday, October 16th at the event space on the 6th floor of Isetan Shinjuku Store, Men's Building .

table of contents

  1. See our brand lineup here.
  2. "Salopa" is hosting a unique fragrance event!
  3. Product Pre-order Information
  4. Special items, pre-sale products, and gift information can be found here [Updated October 2nd]

■Related Articles ・[Feature] How would you enjoy it? How to navigate "Salon de Parfum 2024" at Isetan Shinjuku Store, Men's Building !
・Check out the unique selection at ISETAN MEN'S! We're currently holding our annual "Fragrance Festival"!


Brand lineup

★: This is a limited-time brand.

Entire period: October 16th (Wed) - October 29th (Tue)
★ATELIER MATERI/Atelier Materi ★FreeShape MILANO/FreeShape Milano ★LIQUIDES IMAGINAIRES/Liquid Imaginaires View Products
★ View MATIERE PREMIERE products
★NOSE SHOP / Nose Shop - View OBVIOUS products

Week 1: October 16th (Wednesday) - October 22nd (Tuesday)
[ View the map for week 1 ]
View ACQUA DI PARMA products
FRAMA
★HETKINEN/Hetkinen ★JORUM STUDIO/Jorum Studio ・mid/night 00.00/Midnight ★MIRKO BUFFINI FIRENZE/Mirko Buffini Firenze ・PARLE MOI DE PARFUM View Products
★RboW/R-Bow ・STUDIO PNEUMA/Studio Pneuma

2nd week: October 23rd (Wednesday) - October 29th (Tuesday)
[ View the map for week 2 ]
★FUMparFUM/Femme Parfum ★La Nuit parfum/La Nuit Parfum View Products
View PENHALIGON'S products
View SERGE LUTENS products
★TOBBA PARFUMS ★Van Cleef & Arpels ★WHAT WE DO IS SECRET

Here are the highlights and must-see brands exhibiting at this year's "Salopa"!

Nose Shop
Nose Shop is a perfume specialty store that brings together up-and-coming fragrance brands from all over the world.
Following last year's success, this will be our second time participating in the event. In conjunction with "Salon de Parfum @ISETAN MEN'S," we will be showcasing several brands making their debut in Japan. We offer a lineup that is sure to impress. Please enjoy the fragrances that you can only find here and that are making their first appearance.
Atelier Materie
Atelier Materie is a luxury perfume house created by Véronique Le Bien, who is well-versed in perfumery, architecture, and design.
From the meticulous selection of ingredients to the completion of each perfume, we collaborate with artists and artisans throughout the entire process. Each perfume, crafted with respect for the time each ingredient needs, is sophisticated, contemporary, and brimming with creative elements.

"Salopa" is hosting a unique fragrance event!

During this period, we plan to hold events related to fragrances, including advice and consultations on how to choose fragrances, and talk events by the brand's founder. Some events require advance reservations, so please check before visiting.
*Please note that visits may be canceled or changed due to unforeseen circumstances. Also, staff may be absent at certain times. Thank you for your understanding.

* Enlarge the calendar

ATELIER MATERI Brand Founder Appearance Event
 Brand founder Véronique Le Bien will be visiting the store to help customers choose a fragrance that suits them. Customers who purchase Atelier Matérie products totaling 37,400 yen (including tax) or more on the day will have the opportunity to have their photo taken with Véronique and have her sign the box or bottle of their purchased items, upon request.

■Date and Time: Thursday, October 17th, 3:00 PM - 7:00 PM ■Location: Isetan Shinjuku Store, Men's Building 1st Floor Promotion Area ■Capacity: None ■Reservation: Not required *You may have to wait if it is crowded.
■Event Guest: Véronique Le Bien

●Profile: Born in Brittany. She founded Parfum Maison Atelier Materie in 2019, valuing nature and the craftsmanship of artisans, and combining creativity and originality.

MIRKO BUFFINI FIRENZE / Mirko Buffini Florence: Mirko Buffini himself visited the store.

Owner Mirko Buffini and a fragrance advisor will help you choose the perfect scent by checking your preferences and how the fragrance develops on your skin. Customers who purchase Mirko Buffini Firenze products totaling 15,000 yen or more (including tax) on the day will be able to have their photo taken with Mirko and have him sign the box or bottle of their purchase, upon request.

■Date and Time: October 18th (Fri) - October 20th (Sun), 2:00 PM - 6:00 PM each day ■Location: Isetan Shinjuku Store, Men's Building 1st Floor Promotion Area ■Capacity: None ■Reservation: Not required *You may have to wait if it is crowded.
■Event Guest: Mirko Buffini


Profile: Born in Florence. As a fragrance creator who philosophizes about scent, she has captivated fans all over the world.

FreeShape MILANO Fragrance Advisor MAHO In-Store Event
Fragrance advisor MAHO will be visiting the store to suggest perfumes tailored to each customer.

■Date and Time: Sunday, October 20th, 11:00 AM - 12:00 PM, 1:00 PM - 3:00 PM ■Location: Isetan Shinjuku Store, Men's Building 1st Floor Promotion Area ■Capacity: None ■Reservation: Not required *You may have to wait if it is crowded.
■Event Guest: Fragrance Advisor MAHO

●Profile: Permanent lecturer at the Japan Fragrance Association. A pioneer in "perfume counseling" with styling that enhances the wearer.

NOSE SHOP
Fugazzi brand founder's in-store event
 Brand founder Mr. Blum will visit the store and help you choose a fragrance that suits you.

■Date and Time: Saturday, October 19th, 2:00 PM - 4:00 PM (30 minutes per session)
■ Venue: Isetan Shinjuku Store, Men's Building 1st Floor Promotion Area ■ Capacity: 6 people per session ■ Reservations: Accepted via PassMarket. If there are many applicants, a lottery will be held.
Book your appointment here
■Event guest: Mr. Bram

●Profile: Born in the Netherlands. Active in the fashion scene during her student years, she founded Fugadge after graduating in 2018.

NOSE SHOP
27 87/Twenty Seven Eighty Seven Brand Founder Talk Event
 This is a talk event where Romy Kowalewski, the brand's founder, will visit Japan to share her passion for the brand and its fragrances, as well as anecdotes and stories.

■Date and Time: Sunday, October 27th, 2:00 PM - 3:00 PM (60 minutes)
■Venue: THE ROOM1, 2nd floor of Isetan Hall
■Capacity: 40 people ■Reservations: Accepted via PassMarket. If there are many applicants, a lottery will be held.
Book your appointment here
■Event Guest: Romy Kovalewski

●Profile: Born in Berlin. She harbored ambitions to create perfumes since her student days, and at the age of 27, she moved to Paris and founded 27 87.

NOSE SHOP
L'Orchestre Parfum / Orchestra Parfum Brand Founder Talk Event
 Brand founder Pierre Gugen will be visiting Japan for a talk event where he will discuss the fragrances while listening to the music that inspired his creations.

■Date and Time: Monday, October 28th, 5:00 PM - 6:00 PM (60 minutes)
■Venue: THE ROOM1, 2nd floor of Isetan Hall
■Capacity: 40 people ■Reservations: Accepted via PassMarket. If there are many applicants, a lottery will be held.
Book your appointment here
■Event Guest: Pierre Guggen

●Profile: Brand founder, perfumer, and musician. Founded L'Orchestre Parfum in 2017, based on the theme of "synesthesia" through scent and music.

Product Pre-order Information

We will be accepting reservations for products to be released at "Salon de Parfum 2024 @ISETAN MEN'S" from 10:00 AM on Wednesday, October 9th, either in-store or by phone.

■Target brand: PENHALIGON'S Matière Première ■Reservation start date and time: Wednesday, October 9th, from 10:00 AM ■Please call 03-3352-1111 (main number) and tell the name of your desired brand to the Cosmetics department on the 1st floor Isetan Shinjuku Store, Men's Building .

*Reservations can also be made by phone at the cosmetics counter on the 1st floor of the main building from the following dates.
PENHALIGON'S : Starting at 10:00 AM on Saturday, October 5th

Click here for information on next special items, pre-sale products, and giveaways.

■Related Articles ・[Feature] How would you enjoy it? How to navigate "Salon de Parfum 2024" at Isetan Shinjuku Store, Men's Building !
・Check out the unique selection at ISETAN MEN'S! We're currently holding our annual "Fragrance Festival"!

Event Information
"Salon de Parfum 2024 @ISETAN MEN'S"
  • Event period: October 16th (Wed) - October 29th (Tue), 2024
  • Venue: Isetan Shinjuku Store, Men's Building 1st Floor, Cosmetics Promotion
  • Add to Google Calendar

"Salon de Parfum 2024"
  • Event Period: October 16th (Wed) - October 21st (Mon), 2024 [Ends at 6:00 PM on the final day]
    ・Special invitation day for MI Card members: Wednesday, October 16, 2024 [10:00 AM - 8:00 PM]
    • Public viewing period: October 17th (Thu) - October 21st (Mon), 2024 [Ends at 6:00 PM on the final day]
  • Venue: Isetan Shinjuku Main Building, 6th Floor Event Hall
►Click here for information on the 6th floor of the main building.

Text: ISETAN MEN'S net

＊All prices include tax.
*Please note that the information posted may be changed or canceled without notice due to various circumstances. Please be sure to check our website before visiting.

For inquiries, please contact: Isetan Shinjuku Store, Men's Building 1st Floor, Cosmetics Department, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.

Add to Google Calendar
Add to Google Calendar 16

Related Articles

Popular Products