2024.07.03 update

Introducing "casual Japanese attire" for summer! WAROVE holds a pop-up store to celebrate its 10th anniversary.

07.10 Wed -07.23 Tue
Isetan Shinjuku Men's Building B1F Underwear, socks, and nightwear

WaROBE, which proposes a modern interpretation of traditional Japanese clothing, and TROVE, which offers calm and relaxing everyday wear, will be holding a pop-up store Isetan Shinjuku Store, Men's Building B1F, Underwear, Socks, and Nightwear from July 10th (Wed) to July 23rd (Tue).

Following last autumn's success, this second installment focuses on WAROVE's summer staples, "YUKATA" and "JINBEI." Additionally, we will be offering a pre-sale of collaborative items with artist Shinsuke Kawahara, created to commemorate the 10th anniversary of the WAROVE brand.
Meanwhile, Trove is releasing the latest additions to its "Relax Knit Series," which can also be worn as loungewear. The original pile jacquard material has a soft, towel-like texture and a cool feel, with a thickness that makes it comfortable to wear during the spring and summer seasons.

  1. WAROVE's "casual Japanese clothing" that can be incorporated into everyday wear.
  2. Perfect for spring and summer! The latest additions to the "Relaxed Knit Series" are here!

WAROVE's "casual Japanese clothing" that can be incorporated into everyday wear.

WAROVE x Shinsuke Kawahara "DABO SHIRT (petit usagi)"
25,300 yen * pre-sale at Isetan Shinjuku Store

This special edition of the classic summer "Koiguchi shirt" features a big silhouette and an exclusive logo embroidery created in collaboration with Shinsuke Kawahara. It is unisex and can be worn by both men and women.

WAROVE Yukata "YUKATA"
33,000 yen

This yukata is made with Solotex®, a special stretch material. It offers a dry, comfortable feel and is stretchy, making it easy to move in, even for those unfamiliar with wearing yukata. It comes with a durable cotton grosgrain obi (sash). This is a 3-piece set including the yukata, obi, and waist tie.

WAROVE JINBEI
33,000 yen

This jinbei (traditional Japanese summer wear) features a dry touch and easy care, offering quick-drying properties, lightweight comfort, and excellent stretch. The top can be worn by tying the drawstring at the waist. This set includes the top and easy-to-wear shorts.

*The actual product will have a different fabric for the drawstring on the top.

WAROVE Shirt "LIBERTY DABO SHIRT"
23,100 yen

This classic "Koiguchi shirt," made with Liberty Art Fabrics from the British fabric manufacturer Liberty, is a special model with a big silhouette. It features a light and smooth feel, woven from extra-long staple cotton harvested from Lake Tana in Sudan.

Wallow
T-shirt "JUBAN TEE"
6,600 yen

This T-shirt is made from 40/2 combed cotton jersey fabric, offering both a smooth feel and durability. It can be worn as underwear with traditional Japanese clothing, or as a standalone piece.

Wallow x Goodon
T-shirt "JUBAN TEE (PIGMENT DYE)"
7,920 yen

A special edition of the "JUBAN TEE" made exclusively for Goodon. The body is made of high-quality 5.5 oz USA cotton. Because it is dyed using a pigment dyeing process, it will develop a unique texture with each wash. An item that you can enjoy as it ages.

WAROVE HANTEN "SUMMER HANTEN"
19,800 yen

This summer hanten (traditional Japanese jacket) is made with functional materials. In addition to breathability, quick-drying properties, and a lightweight feel, it boasts excellent stretch and recovery, as well as high ease of care, making it packed with features for comfortable wear.

Perfect for spring and summer! The latest additions to the "Relaxed Knit Series" are here!

Trove Gown "DUNE PILE GOWN"
29,700 yen

The semi-long gown features side pockets and a relaxed, buttonless silhouette.

Trove Cut and Sew Top "DUNE PILE LONG SLEEVE"
22,000 yen


Trove Cut and Sew "DUNE PILE DOLMAN PULLOVER"
23,650 yen

Trove Cut and Sew "DUNE PILE TEE"
17,600 yen

This cut-and-sew top features a neckline made of smooth cotton rib knit fabric, and boasts a relaxed silhouette.

Trove Gown "DUNE PILE KANGAS GOWN"
35,200 yen

The long gown has a voluminous silhouette thanks to the generous amount of fabric used. It features genuine buffalo horn buttons.

Event Information
Wallow Trove Pop-up
  • Event period: July 10th (Wed) - July 23rd (Tue)
  • Location: Isetan Shinjuku Store, Men's Building B1F (Underwear, Socks, Nightwear)

*During the promotion period, customers who purchase Wallow Trove products totaling 16,500 yen (including tax) or more at the store will receive an original tenugui (Japanese hand towel). (While supplies last. Thank you for your understanding.)
Text: ISETAN MEN'S net

*All prices include tax.
*The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact Isetan Shinjuku Store, Men's Building , B1F, Underwear, Socks, and Nightwear. Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.