2024.06.06 update

ASTALIFT MEN and BONAVENTURA collaborate for the first time! Mitsukoshi Isetan exclusive color kit to be released.

ASTALIFT MEN and leather goods brand BONAVENTURA have collaborated for the first time to release a collection of items. These items will be available from Wednesday, June 19th at Isetan Shinjuku Store, Men's Building 1F Cosmetics and the Mitsukoshi Isetan Cosmetics online store, meeco.

Additionally, from Wednesday, June 12th to Tuesday, June 18th, ASTALIFT MEN MONOM will be making its debut Isetan Shinjuku Store, Men's Building with a limited-time promotion.

►View Astalift Men products at Mitsukoshi Isetan Cosmetics Online Store meeco

A limited-edition kit featuring Astalift Men x BONAVENTURA colors is now available exclusively at Mitsukoshi Isetan!

[Mitsukoshi Isetan Exclusive Color]
ASTALIFT MEN x BONAVENTURA Collaboration Kit
19,800 yen ► View the product at "Mitsukoshi Isetan Cosmetics Online Store meeco"
(Black) / (Etoupe)
► View products at "Isetan's Gift Online Shop MOO:D MARK"

[Set contents]
• Facial cleanser "ASTALIFT MEN Moist Clear Wash" (100g/full size)
・Astalift Men Jelly Aquarista, a jelly-type pre-serum (60g/full size)
• Toner "ASTALIFT MEN Moist Lotion" (120mL/full size)
・Bonaventura Round Coin Case (Cowhide Leather/Made in Thailand)

For this first collaboration with BONAVENTURA , a luxury leather brand from Milan, Italy, the set includes BONAVENTURA 's popular round coin case. It uses their signature "shrink calf leather" and features a meticulously designed finish with stitching in the same color as the leather and a silver zipper.
Mitsukoshi Isetan will be offering two limited-edition colors: "Black x Red," the brand color of ASTALIFT MEN, and "Etoupe x Yellow," a popular standard color of BONAVENTURA .

ASTALIFT MEN MONOMU makes its debut at Isetan Shinjuku Store, Men's Building !

[Mitsukoshi Isetan Exclusive Pre-sale]
ASTALIFT MEN MONOMU Special Kit
8,360 yen ► View the product at "Mitsukoshi Isetan Cosmetics Online Store meeco"
► View products at "Isetan's Gift Online Shop MOO:D MARK"

[Set contents]
• ASTALIFT MEN MONOMOUM Moisturizer (120mL)
• ASTALIFT MEN MONOMOUM Moisturizer Refill (120mL)
• ASTALIFT MEN MONOMOUM Moisturizer Trial SM (20mL)
• Growing Towel (feel Petit Face Original Towel)

From Wednesday, June 12th to Tuesday, June 18th, we will be holding the first ever Astalift Men Monomu promotion Isetan Shinjuku Store, Men's Building .
Astalift Men Monomu is a new sub-brand launched from Astalift Men. The Astalift Men Monomu Moisturizer, which completes your skincare routine in one step, blocks the "moisture loss loop" with a double approach. In addition to "W Human-Type Nano Ceramide (*2)", which is made by nano-sizing ceramides to enhance penetration (*1), it also contains four types of skin-protecting ingredients to care for dryness concerns.
This promotion will feature a special set that includes an original towel, available exclusively at Mitsukoshi Isetan.

*1: Compared to our previous products. Penetration reaches the stratum corneum.
*2: Skin conditioning ingredients: Ceramide NP, Ceramide AP, Ceramide EOP

►View Astalift Men products at Mitsukoshi Isetan Cosmetics Online Store meeco

Event Information
Astalift Men Monomu Promotion
  • Event period: June 12th (Wed) - June 18th (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building 1st Floor, Cosmetics

Astalift Men x Bonaventura Promotion
  • Event period: June 19th (Wed) - June 25th (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building 1st Floor, Cosmetics
Text: ISETAN MEN'S net

*All prices include tax.
*The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact: Isetan Shinjuku Store, Men's Building 1st Floor, Cosmetics Department, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.