ANACHRONORM, a brand based in Okayama Prefecture, a denim production area, since 2004, will open a limited-time pop-up store at Isetan Shinjuku Store, Men's Building , 6th floor, Men's Creators/Promotion Space, from Wednesday, June 19th to Tuesday, June 25th.

Anachronorm aims to create products that can be passed down and preserved for generations, based on the concept of "creating a new vintage for the next era."

This pop-up will feature items from the Spring/Summer 2024 season and archive pieces. Furthermore, to commemorate the brand's 20th anniversary this year, a limited quantity of denim pants inspired by the "100-Year Processing" concept, which utilizes the processing, aging, and remaking techniques that the brand has used since its inception, will be sold at Isetan Shinjuku (*).

These pants offer a comfortable fit around the waist, with a relaxed yet neat tapered silhouette towards the hem. They have a vintage feel, as if they've been worn and cherished for many years.

These easy pants feature patch pockets on the front and back. The design is characterized by its transfer print technique, using a carefully selected model from the hundreds of denim styles that Anachronorm has released over the past 18 years since its founding.

These wide-leg trousers feature a single pleat and single dart, offering a relaxed fit around the waist. They evoke a sense of history, as if the wearer has cherished and repaired them themselves over many years. The patchwork remake uses six different fabrics with varying textures and colors, resulting in a very elaborate piece.