The summer fragrance event " Perfume Summer Market curated by ISETAN MEN'S ," themed "Discovering a perfume that represents you," will be held again this year from June 26th (Wed) to July 16th (Tue) at the Cosmetics Promotion area on the 1st floor Isetan Shinjuku Store, Men's Building .
During the event, we will be showcasing a wide range of brands, from classic fragrance houses perfect for your first fragrance to up-and-coming creator brands that you can incorporate into your fashion and lifestyle.
Whether you're a fragrance beginner or looking for a unique scent that sets you apart, this event is sure to be enjoyable, so please look forward to it.

►Click here for related articles about "Summer Perfume Market curated by ISETAN MEN'S"

Brand lineup

[Entire Period] June 26th (Wed) - July 16th (Tue)

[1st week] June 26th (Wednesday) - July 2nd (Tuesday)

[2nd week] July 3rd (Wednesday) - July 9th (Tuesday)

[3rd week] July 10th (Wednesday) - July 16th (Tuesday)

If you're unsure which to choose, pick these! Our top recommendations for "summer perfumes," categorized by brand.

We'll be holding special events and services related to fragrances!

• A layering lecture to enjoy Olibanum even more.

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  Olibanum fragrances are not just a "simple brand," nor are they merely a brand that "allows for layering." This project allows you to enjoy the high level of perfection and true charm hidden beneath the simplicity that lies without a story, through layering. We have prepared recommended patterns for each occasion and the atmosphere you want to create, and we will propose them according to your requests.
• ■Dates and Times: June 26th (Wed) - July 16th (Tue), 10:00 AM - 8:00 PM each day
• ■ Estimated time: Approximately 15 minutes
• ■Reservations: Not required

• Diptyque Hand Engraving Service

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  Calligrapher Marie Inami will be visiting our store. On that day, customers who purchase a 100mL bottle of Eau de Toilette or a 75mL bottle of Eau de Parfum will receive a hand-engraving service on their purchased product.
• ■Date and time:
  July 13th (Sat) 11:00 AM - 7:00 PM
  July 14th (Sunday), 10:00 AM - 6:00 PM
• ■Duration: 10 minutes ■Capacity: 35 people each day ■Reservations: Not required
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• Fragrance consultation by PENHALIGON'S perfume sommelier.

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  We'll introduce some of the fragrances we recommend for you right now, from among PENHALIGON'S products, including the new "Potion & Remedy" collection.
• ■Date and Time: June 30th (Sun) 11:00 AM / 2:00 PM / 3:00 PM / 5:00 PM ■Duration: 40 minutes ■Capacity: One group (2 people) per session
  ■Reservations:

  Book your appointment here.

• 19-69 Fragrance Journey

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  We present music selected by Kenichi Aono to match the concept of each fragrance. By scanning the QR code displayed at the venue, you can access a dedicated Spotify page where you can listen to the tracklist for each fragrance. *Spotify is a registered trademark of Spotify AB.
• ■Dates and Times: June 26th (Wed) - July 16th (Tue), 10:00 AM - 8:00 PM each day
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• Kenichi Aono
  Born in Tokyo in 1968. After working at BEAMS Inc. as press officer, creative director, and director of the music division BEAMS RECORDS, he left the company in October 2021 to become independent. He currently contributes to various media outlets as a writer who discusses film, music, fashion, and literature from a cross-disciplinary perspective. In 2022, he published the book "Music and Fashion: Six Contemporary Perspectives" (Rittor Music).

• Apporcia Mira drawstring bag message service

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  For customers who purchase an Apothia gift set or a Lumira gift set,
  We offer a service to print your favorite message on the included drawstring bag.
• ■Dates and Times: June 26th (Wed) - July 16th (Tue), 10:00 AM - 8:00 PM each day ■Duration: Approximately 10 minutes

• Maison Margiela "Replica" Fragrance Personalization Label Service

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  During the promotional period, customers who purchase either a 100mL Replica Eau de Toilette, a candle, or a diffuser will receive a personalized labeling service. You can customize the "Time and Place" and "Style" sections to make your bottle a truly special item.
• ■Dates and Times: July 10th (Wed) - July 16th (Tue), 10:00 AM - 8:00 PM each day ■Duration: Approximately 5 minutes
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• ACQUA DI PARMA Bottle Engraving Service

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  During the promotional period, customers who purchase ACQUA DI PARMA products totaling 17,000 yen or more (including tax) will receive a personalized bottle engraving service from calligrapher Momoyo Iwakura.
• ■Date and Time: July 6th (Sat) 1:00 PM - 3:00 PM / 4:00 PM - 6:00 PM ■Duration: Approximately 15 minutes
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  Calligrapher Momoyo Iwakura
• She discovered the allure of modern calligraphy through her own wedding. She then studied traditional Copperplate script from masters in Japan and abroad. She specializes in flowing lines and flourishes, which she describes as "sensual calligraphy." She works on wedding items, brand logos, and shop cards, and is also involved in a wide range of activities, including holding workshops in Tokyo, Osaka, and Kyoto.

A gift for those who make a purchase at the "Perfume Summer Market curated by ISETAN MEN'S" venue!

[MI Card New Membership Campaign]

The first 30 customers who purchase perfumes totaling 17,600 yen or more (including tax) at the Promotion & Cosmetics section on the 1st floor of Isetan Shinjuku Store, Men's Building , and who sign up for a new MI Card on the same day, will receive a Baron AROMA CASE, perfect for spraying your favorite perfume and carrying it with you to enjoy.
►Click here to apply for a new MI Card

[Mitsukoshi Isetan App Coupon Campaign]
At the Cosmetics Promotion on the 1st floor Isetan Shinjuku Store, Men's Building the first 400 customers who present their Mitsukoshi Isetan app coupon and purchase perfumes totaling 15,400 yen (tax included) or more will receive a capsule toy containing a perfume sample.

►View the "Men's Fragrances" product list at Mitsukoshi Isetan Cosmetics Online Store meeco

[Related Articles]
► [Interview] What do people with good taste choose? We asked three Isetanista about their favorite fragrances.
► A new approach to men's fragrances: choose by style – T-shirts, linen shirts, jackets…