2024.05.22 update

A collection of items showcasing Brioni 's craftsmanship! Pop-up event "The Culture of Human Touch" to be held.

05.29 Wed -06.11 Tue
Isetan Shinjuku Men's Building 1F Promotion

Brioni , founded in Rome in 1945 and possessing the world's finest Italian hand-tailoring techniques, will be holding "The Culture of Human Touch" at Isetan Shinjuku Store, Men's Building 1F Promotion from Wednesday, May 29th to Tuesday, June 11th.

This time, we will focus on accessories created from that craftsmanship, featuring ties essential to a man's wardrobe and leather goods that are perfect for any occasion, as well as ties exclusive to Isetan. For a limited time, we will offer a special space that encapsulates everything Brioni has continued to uphold, starting with "hands" and encompassing "touching," "making," "learning," and "wearing."

►View Brioni products at ISETAN MITSUKOSHI LUXURY

Silk satin tie
38,500 yen

Handcrafted in Italy using high-quality materials, Brioni ties are synonymous with luxury. They are recommended for pairing with a chic, modern, and sophisticated look.

Silk jacquard tie
71,500 yen

This tie, exclusively at Isetan Shinjuku Store , features silk micro-jacquard fabric adorned with 24-karat gold thread dots, creating a sophisticated, chic, and modern style.

Sea Island Cotton Polo Shirt
129,800 yen

This polo shirt is crafted from aqua green and gray Sea Island cotton. Its silky smooth and supple texture creates an unparalleled luxurious look. The pique fabric adds a sporty touch, making it a perfect addition to your weekend wardrobe.

Cotton pique polo shirt
85,800 yen

This logo polo shirt is crafted from navy blue and sky blue cotton pique. It features a knitted collar, mother-of-pearl buttons, and a tonal "Brioni" logo embroidery. It's a great piece for creating a relaxed, contemporary look.

Grain Leather Backpack
539,000 yen

This backpack, crafted from grain leather, boasts a simple yet highly functional design. It features a scratch-resistant finish, ensuring that the leather develops a beautiful patina over time.

Grain Leather Sling Bag
273,900 yen

This sling bag, crafted from grained leather, features a center zip closure and a leather logo. The adjustable strap allows it to be worn over either shoulder, making it a perfect item for leisure activities.

Grain Rhodes Leather Briefcase
539,000 yen

This leather briefcase is a modern reinterpretation of Brioni 's timeless classic. Made with scratch-free grained leather, its ultra-lightweight and flexible construction makes it ideal for travel and business use.
The interior features two compartments separated by a zippered pocket, and it comes with an adjustable and detachable shoulder strap. The soft and supple Rhodos leather will develop a beautiful patina over time.

Grain leather tie case
196,900 yen

Crafted from grained leather, this tie case is a gentleman's essential for preventing ties from creasing while traveling. It features Brioni 's signature octagonal shape, a double-zip closure, and keeper compartments on both sides to keep ties secure. The scratch-resistant finish ensures that the leather develops a beautiful patina with age.

►View Brioni products at ISETAN MITSUKOSHI LUXURY

Brioni
Founded in Rome, Italy in 1945, Brioni is a menswear couture house with world-class Italian hand-tailoring techniques. The essence of Brioni lies in its lightweight tailoring techniques, which allow clothes to become one with the wearer's individuality and physique, and these techniques are preserved by the hands of its skilled tailors. This unique technique, passed down from generation to generation, is carried on in Brioni 's ateliers. These craftsmanship techniques can be found not only in clothing but also in silk accessories, and the concept of lightness is also applied to accessories such as relaxed tote bags and briefcases.

Event Information
Brioni : The Culture of Human Touch
  • Event period: May 29th (Wed) - June 11th (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building 1st Floor Promotion
Text: ISETAN MEN'S net

*All prices include tax.
*The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact: Isetan Shinjuku Store, Men's Building 1st Floor, Promotion Department, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.