With Golden Week just around the corner, Isetan Shinjuku Store, Men's Building 8th Floor, Isetan Men's Residence will be holding LAFONT promotion from Wednesday, April 24th to Tuesday, May 7th.

LAFONT began in 1923 as a small boutique at 11 Rue Vignon in Paris. A major transformation occurred in the 1980s with the collection designed by Laurence, the wife of the third-generation owner, Philippe.
Now one of Paris's leading fashion houses, LAFONT unique designs and colors are faithfully preserved, and its passion for "Made in France" continues to resonate deeply with those who own their products. Please take a look at their spirited products. Why not take this opportunity to find your perfect companion?

The new "NOEMIE" collection is inspired by the works of Cubist artists. Its distinctive design makes it a standout piece.

Inspired by the works of Cubist artists, the new "NEXT" collection features simple, round metal glasses at first glance. However, by cutting a portion of the rim, it achieves a unique individuality, a relaxed feel, and a touch of cuteness.

The "JOURNAL" model, previously only available in buffalo horn at the Lafont boutique in Paris, has been reimagined in acetate. The extra-thick rim features rounded cuts, resulting in a soft and deep finish.

*Please note that some items are available in limited quantities, and we apologize if they are out of stock.
*All prices include tax.