How are socks made? Our 24th adult field trip takes us to a factory for the first time!
"GUIDE by ISETAN MITSUKOSHI," Mitsukoshi Isetan's owned video media, features explanatory videos by buyers and staff working at Mitsukoshi Isetan, as well as other professionals in their respective fields.
The 24th installment of the popular video series "Adults' Field Trip" features the series' first-ever off-location field trip, to a sock factory in Iwaki City, Fukushima Prefecture.
At the end of the video, we'll have information about a limited-quantity novelty gift for our viewers, so don't miss it!
For our first ever field trip in this series, we went to a sock factory in Fukushima Prefecture!
The 24th installment of "Adults' Field Trip," released on Friday, April 19th, continues the theme of "socks," as in the previous video .
While many people know how suits and dress shirts are made, I'm sure not many know how socks are made. So, three of GUIDE's familiar members went on a field trip to "Iwaki Sock Lab and Factory," a sock factory in Iwaki City, Fukushima Prefecture!
In the main video, the members take a thorough tour of a sock factory. They receive an explanation of the sock-making process from the factory staff, get to see freshly made socks, and are impressed by the rare knitting machines and the skilled craftsmanship of the artisans.
Furthermore, Tashiro will teach the two members about sock making in a fun way through a quiz format.
Please enjoy this video tour of a sock factory, a place you don't usually get to see.
Novelty information
From April 19th (Fri) to May 31st (Fri), the first 10 customers who subscribe to the YouTube channel "GUIDE by ISETAN MITSUKOSHI" and spend 1,100 yen (tax included) or more at the underwear, socks, and nightwear section on the B1 floor Isetan Shinjuku Store, Men's Building will receive a "GUIDE Original Socks" gift.
*The novelty items are available in limited quantities. Please note that they will be gone once supplies run out.
For more details, be sure to check out Mitsukoshi Isetan's owned video media, "GUIDE by ISETAN MITSUKOSHI"!
We look forward to your channel subscriptions and likes!
"GUIDE by ISETAN MITSUKOSHI" Official Social Media
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For inquiries, please contact Isetan Shinjuku Store, Men's Building B1F, Underwear, Socks, and Nightwear, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.
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