From Wednesday, April 17th to Tuesday, April 23rd, a pop-up store by vintage store Bastone Tokyo will open on the 6th floor Isetan Shinjuku Store, Men's Building in the Men's Creators section. During the event, the theme will be "Rebirth of Umbro," and the store will feature items that focus on Umbro, which is celebrating its 100th anniversary this year.

▶Regarding sales methods on Wednesday, April 17th

The artwork was designed by designer SOTA MORI. Original designs commissioned specifically for this pop-up store have been printed on vintage Umbro items.

In addition, they have officially partnered with Umbro and will be selling original items created in collaboration with EGOR, who is currently active in California. Along with remade items that uniquely reconstruct Umbro supplies from the 90s, they will also be offering vintage Umbro items.

• The navy base body is subtly accented with yellow to express the spirit of the Scottish national team.

• This is an original drill top model that has been featured in recent collaborations with Umbro. Made from a cotton fabric that isn't too stiff, it's a comfortable garment to wear. A wide variety of colors and sizes will be available at this event.

• This design, featuring the Umbro logo prominently in the center, is currently very popular. The color scheme and embroidery designs on both sleeves vary depending on the item, giving it a collectible feel. It's available in a wide range of colors and sizes.

The pop-up store will feature sweatshirts and lightweight jackets perfect for early spring, as well as the soccer shirts that were the starting point for Umbro's global popularity. In addition, while many designs have been revived in recent years through collaborations between Umbro and various brands, the original versions of those designs will also be available.
This event, exclusively featuring Umbro, a brand that continues to attract attention worldwide not only as a sports supplier but also as a fashion icon, is a must-see.

Customers wishing to make a purchase should come to the staircase next to WACKO MARIA on the 6th floor Isetan Shinjuku Store, Men's Building .
A lottery to determine the order of entry will be held starting at 10:15 AM. (If you are late for the lottery, you will not be able to participate, regardless of the reason.)
To alleviate congestion, priority will be given to those who already possess an MI Card or who have completed an online application for an MI Card, starting with the lottery and entry process.

▶Click here to apply for an MI Card online
* You can also see it in the Stories Highlight "4/17 Bastone" on the official Instagram account of Men's Creators ( isetanmens_creators ) on the 6th floor Isetan Shinjuku Store, Men's Building .

*Please note that applications submitted through any URL other than the one provided above will not be eligible.
*If you present your MI Card or the MI Card online application completion email screen at the time of the lottery, you will be able to participate in the priority lottery. If you do not have an MI Card, please complete your online application before the lottery start time.
*Please note that those who do not have an MI Card or who have not completed their online application by the start time of the lottery will not be able to participate in the priority lottery for any reason.
*If you do not have an MI Card, or if you have not completed your online application by the start time of the lottery, the lottery will be held after the priority lottery has finished.
*Please note that the number of winning slots may be filled depending on the number of MI Card holders and those who have completed online applications. In that case, the lottery will be terminated.
*If you are late for the lottery, you will be asked to line up at the back of the line of people who have already participated in the lottery.

[Requests to our customers]

*Only payments made in the name of the customer who entered the venue will be accepted.
Please bring a photo ID with you on the day of the event.
*If there are many interested buyers, even if you win the lottery, you may not be able to purchase the item.
*Please note that even if you win the lottery, it may take some time before we can contact you.
*Please note that we may limit the number of items you can purchase depending on the number of people in line.