POLO RALPH LAUREN is opening its first-ever pop-up concept store themed "BACK TO 90'S." The special lineup of vintage items and more is a must-see!(1/2)
- 04.03 Wed -04.09 Tue
- Isetan Shinjuku Men's Building 1F The Stage
From Wednesday, April 3rd to Tuesday, April 9th, POLO RALPH LAUREN, a world-renowned American brand, will open a pop-up store focusing on 1990s culture at The Stage on the 1st floor Isetan Shinjuku Store, Men's Building .
This event brings together a special capsule collection that spearheaded 90s culture and is now a sought-after collector's item. The collection includes rugby shirts and sweatshirts featuring the prominent "POLO SPORT" logo, Oxford shirts that have remained iconic since their debut, and vintage items hand-picked by selectors specifically for this event, bringing together a diverse range of items that evoke the mood of the 90s.
Take this opportunity to check out the "POLO Collection," a true masterpiece of streetwear.
table of contents
Polo Sports
This chino shirt, which wasn't available in the 90s, makes its debut in this collection. It features an oversized fit, and the rough texture of the chino fabric is the kind that can be broken in and worn in with repeated washing.
We've completely reproduced the cotton sweater and denim jacket. Finding an original cotton sweater in good condition is difficult, so be sure to check this out.
Both the polo shirt and cap are reproductions of 90s designs. The original items were so popular that their prices skyrocketed.
Vintage
"Vintage Aloha" series. Reference price: ¥28,600 - ¥75,900. *Image is for illustrative purposes only.
Aloha shirts from the 1990s are currently fetching high prices in the vintage clothing market. This classic item was even featured in the book "Ralph Lauren's Polo Shirt," published to commemorate the 50th anniversary of the polo shirt.
The "Vintage 93" series stands out even among other vintage items. Its all-over pattern design is highly sought after by collectors.
The flag print and chest logo items feature designs that are also present in this reissue.
You might find some rare polo shirts with chest embroidery or those branded "Polo Sport." You might even come across a polo shirt from the "American-made era" of the 1990s.
USA designs are a popular motif among collectors, and even caps featuring them command premium prices.
Big Fit
"Big Fit" series: Short-sleeved polo shirt ¥20,900, Short-sleeved T-shirt ¥13,200
The polo shirt, which has been reissued several times before, is back. The heavyweight T-shirt, which wasn't available back then, joins the big series in response to trends and needs.
"Big Fit" series: Long-sleeved shirt ¥23,100, Knit vest ¥20,900
This time, we've revived a big shirt type from the late 90s model, featuring embroidery above the chest pocket. The length has been updated to be shorter. The vest is exclusive to Isetan Shinjuku store.
"Big Fit" series chino pants: (Left) ¥29,700, (Right) ¥33,000
This current product is a refined and reissued version of the American-made "Polo Chinos" produced in the 1990s. The model without pleats has a big fit design. It's an item with a military feel.
Novelty gift 1
During the event, customers who purchase POLO RALPH LAUREN products at The Stage on the 1st floor Isetan Shinjuku Store, Men's Building will receive a sticker.
* You cannot choose the color of the sticker.
Novelty gift 2
During the event, the first 30 customers who purchase POLO RALPH LAUREN products using their MI Card, or who apply for a new MI Card (including pre-registration), at The Stage on the 1st floor Isetan Shinjuku Store, Men's Building will receive a special novelty gift.
We're hosting a DJ event!
A DJ event will be held on Wednesday, April 3rd and Saturday, April 6th. The first 100 customers who spend over 13,000 yen (including tax) at the venue during the DJ event will receive a special novelty gift.
■Date and Time: Wednesday, April 3rd, 4:00 PM - 8:00 PM ■Guest DJ: DJ Quietstorm
Wednesday, April 3rd Special Novelty
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■Date and Time: Saturday, April 6th, 2 PM - 6 PM ■Guest DJs: DJ Quietstorm, DJ Neil Armstrong ■Special Novelty Item for Saturday, April 6th
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*Please note that due to unforeseen circumstances, the event may be canceled or the date and time may be changed.
*Entry may be restricted if the area becomes crowded.
- Event period: April 3rd (Wed) - April 9th (Tue)
- Venue: Isetan Shinjuku Store, Men's Building 1st Floor, The Stage
*All prices include tax.
*The information in this article is current as of the time of publication. Product information may be revised or changed without notice.
For inquiries, please contact Isetan Shinjuku Store, Men's Building 7th Floor, Men's Authentic & Contemporary, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.
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