AHRES , a lifestyle and beauty brand that offers innovative and entertaining products based on the concept of "Function with Entertainment," will open a permanent corner at Isetan Shinjuku Store, Men's Building 1F Cosmetics from March 20th (Wednesday, public holiday), 2024. To coincide with the launch, a limited-time pop-up store will be held for two weeks from March 20th (Wednesday, public holiday) to April 2nd (Tuesday), featuring pre-release products and popular items from the brand. In addition, there will be special purchase benefits to commemorate the opening.

At AHRES , we offer a range of fragrances, including our signature cleansing balms and pre-lotions, as well as fragrances, room diffusers, and body care products, allowing you to enjoy scents. In particular, each AHRES fragrance has its own unique sound, and by listening to the scent while simultaneously paying attention to the accompanying sound, we stimulate your senses and provide a special fragrance experience that will be etched into your memory.

At this pop-up store, we will be offering a solid perfume from our popular fragrance series, a stone,>, as a pre-release product exclusively at Isetan Shinjuku Store, Men's Building .

Based on the brand's philosophy, "Changing your perspective changes the present," this product was born from the idea that even an ordinary stone lying around can become a one-of-a-kind work of art if you change your perspective. The refillable packaging, shaped like a stone that embodies the natural beauty of form, contains a beeswax-based solid perfume infused with the fragrance of "Sound Skin Perfume," a fragrance you "listen to." It melts into your skin and gently accompanies you in your own personal space.

Text: ISETAN MEN'S net