On Wednesday, March 27th, the watch section on the 5th floor of the Isetan Shinjuku Main Building will reopen after renovations. The luxury watch zone has been expanded to satisfy everyone from customers considering their first mechanical watch to watch enthusiasts. With the same selection as our street-level stores, it will be transformed into a space where you can enjoy a comfortable shopping experience.

Brands from both Japan and abroad will come together in each area, transcending boundaries!

Finding the perfect watch from among countless options requires experience, knowledge, and a keen sense of style. Therefore, the 5th floor watch section of the main building has been refreshed to provide a highly satisfying shopping experience, focusing on excellent watchmaking and superior design. While boutiques of world-renowned brands will gather here, transcending brand boundaries, an area will also be created to re-examine the appeal of Japanese craftsmanship and design.

This area is home to many maisons with particularly long histories and a strong sense of tradition, as well as "manufactures" that consistently produce all parts in-house. Watches with artistic beauty are gathered here.

This area brings together brands that excel at creative craftsmanship, leveraging their established technical expertise to incorporate new materials, technologies, and designs into their watches. Each brand boasts a collection with a distinct character, so you're sure to find one that suits your lifestyle.

This area features watches founded by watchmakers bearing their own names, and despite limited annual production, they are loved by enthusiasts worldwide for their unique designs and the beauty of their handcrafted work.

This area is dedicated to re-emphasizing the appeal of Japanese craftsmanship and design. Japanese brands truly make excellent watches, but they are still not widely recognized. This area was created with the desire to let people looking for a good watch know that Japanese brands can be one of their options.

■Related article: G-SHOCK appears at Isetan Shinjuku store! The brand's top-of-the-line model "MR-G" will also be available.

►ISETAN MITSUKOSHI LUXURY, Mitsukoshi Isetan's luxury online store
JEWELRY & WATCH is available here.

Mitsukoshi Isetan's unique watch warranty service has launched!

To coincide with the store's reopening, Mitsukoshi Isetan will launch its own watch warranty service, "ISETAN MITSUKOSHI WATCH GUARANTEE."
Isetan Shinjuku offers a unique watch warranty service to help you enjoy your precious watch, purchased at the store, for many years to come. We offer repairs and maintenance services such as overhauls that are not covered by the manufacturer's warranty at preferential prices.

►Learn more here: What is the ISETAN MITSUKOSHI WATCH GUARANTEE?