MASU redefines everyday clothing, creating meticulous and flawless designs while imbuing them with a contemporary feel. From Wednesday, January 31st to Tuesday, February 6th, Isetan Shinjuku Store, Men's Building, 1st Floor, The Stage will host the second pop-up event of "MASU BOYS LAND," which was first held last January at a long-established dance hall in Yokohama.

MASU , winner of the "FASHION PRIZE OF TOKYO 2024" and who made his runway debut at Paris Fashion Week this January, will be hosting a pop-up event featuring a special display that embodies the brand's worldview. The event will bring together collaborative items and exclusive pre-sales of new products just unveiled at Paris Fashion Week, all of which are sure to sell out quickly.

►Regarding sales methods on Wednesday, January 31st

This satin bomber jacket is made from smooth rayon satin. The relaxed silhouette creates a beautiful drape unique to rayon. Its lightweight, single-layer construction makes it suitable for wear in any season.

A double-faced coat adorned with raindrop and flower motif studs. Features a comfortably relaxed silhouette.

A parody of a cap the designer found in a souvenir shop during a visit to Paris. Features a faded finish.

These shoes are a collaboration with the footwear brand SUBU. They feature velvet fabric inspired by a faded sofa.

◾️ Isetan Shinjuku Store, Men's Building, 1st Floor, The Stage

Customers wishing to make a purchase should come to "gate N," the entrance on the Yasukuni-dori side Isetan Shinjuku Store, Men's Building . A lottery to determine the order of entry will be held from 9:30 AM.
(If you are late for the drawing time, you will not be able to participate in the drawing, regardless of the reason.)

[Requests to our customers]
・Only payments made in the name of the customer who entered the venue will be considered valid.
・If there are many interested buyers, even if you win the lottery, you may not be able to purchase the item.
Please note that even if you win the lottery, it may take some time before we can contact you.
Depending on the queue situation, we may impose purchase limits.
*Please note that there may be changes on the day of the event.