PYRENEX, a popular brand known for its high-quality down outerwear, will be holding a promotional event at the Isetan Shinjuku Store, Men's Building 7th floor, Men's Authentic, from November 22nd (Wed) to December 31st (Sun) and from January 6th (Sat) to January 16th (Tue). The event will feature a wide variety of models, including the brand's most popular signature models as well as new models for this season. The down, picked from ducks raised in harsh weather conditions, is used to produce down products with extremely high fill power and excellent heat retention. Please take this opportunity to visit PYRENEX.

Founded in 1859 at the foot of the Pyrenees Mountains in southwestern France as a feather production company, Pyrenex maintains a base close to its breeding farms and manages production from raw material procurement to finishing, ensuring the production of high-quality down. The feathers of waterfowl raised freely in cold regions with large temperature fluctuations develop into large down clusters that trap a lot of air, resulting in excellent heat retention. This season, a wide variety of down wear made with this high-quality down will be available.

The Annecy jacket, suitable for both casual and formal occasions, features a three-dimensional pattern around the shoulders and arms, and a sufficiently long length, ensuring comfort even when worn over suits or jackets. The high-density woven polyester gabardine used for the outer layer has a polyurethane membrane on the inside, making it water-repellent enough to withstand light rain. The French duck down is lightweight and lofty, providing exceptional warmth. The Finnish raccoon fur around the hood is delicate yet voluminous and can be removed with a zipper. Fleece lining is included at the collar and inside the front pockets to help prevent feeling cold when worn. The cuffs are equipped with ribbing to prevent wind from entering, making it suitable even for the coldest winter days. The fur is detachable.

The "Pau" is the successor to the popular "Annecy," a model that was well-received for both formal and casual occasions. It features a sophisticated design with a concealed placket front and no quilted stitching, and is characterized by its voluminous hood. The shoulder and arm patterns are three-dimensional to ensure comfort even when worn over a suit or jacket, and the length is kept sufficiently long. The outer fabric is made of high-density woven polyester gabardine and is filled with high-quality French duck down that is lightweight and has good loft.

The "Belfort" is a versatile mid-length outer garment that can be worn in business settings. It's a simple jacket made of high-density woven polyester gabardine with quilted stitching.

The front buttons are hidden from view, and the detachable hood does not have fur, resulting in a simple design that is easy to coordinate. Another attractive feature is the size, which fits the Japanese physique well and doesn't feel bulky when layered. While the overall volume of down is slightly reduced, the fleece-lined front pockets and ribbed cuffs prevent cold air from entering, maintaining a high level of cold-weather protection.

The Sputnik jacket, a signature piece from Pyrenex for both men and women, is a timeless classic. This hip-length hooded jacket features finely spaced quilted stitching on the front for a sharp finish, and its simple design with a detachable hood has made it a bestseller in France. It is filled with lightweight, lofty French duck down, and the outer shell is made of lightweight yet durable polyester mini-ripstop for a comfortable feel.

Introducing "Aries" this season, this short down jacket features distinctive diamond quilting. The outer fabric is a cotton-like nylon with a subdued sheen, and the classic down style is enhanced by the knit rib collar and cuffs. Made with high-quality duck down with excellent loft, it offers ample warmth despite its lightweight design.

"Munia" is a military-style down coat inspired by extreme cold field parkas (fishtail parkas). It features a long, sloping hem at the back and a generously sized, oversized fit. The outer fabric is a cotton-like nylon with a subdued sheen, and it is generously filled with high-quality French duck down for excellent loft. The hood is detachable.