2023.12.06 update

FUTO TOKYO, a lifestyle brand making its debut in the men's department, is holding a pop-up event featuring items perfect for holiday gifts.

12.13 Wed -12.26 Tue
Isetan Shinjuku Men's Building B1F Underwear, socks, and nightwear

FOO TOKYO, a lifestyle brand that designs everything from "I'm home" to "I'm leaving," will be exhibiting for the first time at Isetan Shinjuku Store, Men's Building , from Wednesday, December 13th to Tuesday, December 26th.
We help guide the recipient of your gift to the ultimate relaxation time, enveloping their tired body and mind in smooth silk, a soft and gentle fragrance, and moisture.

To commemorate our first appearance at the store, we have prepared a special gift (*) perfect for the holiday season Isetan Shinjuku Store, Men's Building .
FU-TOKYO's "Silk Pillowcase," made from 100% high-quality silk, and BOOKUM's "Body Mist," which is rapidly gaining popularity among stylish gentlemen, are sold in an original drawer-style gift box. You can choose the color of the silk pillowcase and the scent of the body mist while imagining someone special.

* Isetan Shinjuku Store, Men's Building Special Gift: ¥18,605

In addition, we offer men's sizes of classic silk and cotton pajamas, crafted with uncompromising attention to fabric selection and sewing methods, perfect for relaxing at home or while traveling. All items can be packaged in our original gift boxes.

Furthermore, at this pop-up event, we are offering novelty gifts based on the amount of your purchase.

Take advantage of this special opportunity, marking the first time we've opened a store Isetan Shinjuku Store, Men's Building and experience the ultimate relaxation while thinking of your loved ones.

Silk pajamas: ¥59,180 (set price)

Elegant Navy / Charcoal Gray / Pearl White

Using 100% special silk classified as "6A/5A rank," and incorporating FUTOKO's unique ingenuity throughout, this garment achieves a comfortable, almost clinging feel against the skin and an elegant design.

* Top and bottom can be sold separately.

Watercolor silk pajamas: ¥92,400 (set price)
Evening Glow / Misty Lake

These iconic silk pajamas are inspired by FU-TOKYO's theme, "RESORT IN THE DREAM." Made with 100% silk classified as "6A/5A grade," these pajamas are crafted using FU-TOKYO's unique manufacturing process.

* Top and bottom can be sold separately.

Royal Organic Cotton Double Button Pajamas: ¥35,200 (Set price)
Navy/Cobalt Blue

The fabric, perfect for relaxing wear, has a meltingly soft feel and is made from extra-long staple cotton, which accounts for only 0.1% of the world's cotton harvest, resulting in a silky softness and a comfortable, smooth texture. Featuring a double-button design, unusual for pajamas, this versatile piece can also be worn in hotel lounges or as resort wear.

* Top and bottom can be sold separately.

Cotton pajamas: ¥33,000 (set price)

Turquoise/Wine Red

By using FUTOKO's unique "special yarn," these pajamas offer an airy, meltingly soft feel and stress-free wearability. A special sewing method is employed to ensure flat seams between fabrics, eliminating any bulkiness. These cotton pajamas are designed with comfort in mind, perfect for autumn and winter.

* Top and bottom can be sold separately.

Organic cotton sweatshirt & sweatpants: ¥55,000 (set price)
Charcoal brown/beige

Made from sweatshirt material, yet far removed from a sloppy look, this is a stylish piece. Beyond its functionality, such as the feel of the fabric and ease of movement, every detail of the design has been meticulously considered, making it a truly quintessential hoodie from FUTOKYOS.

* Top and bottom can be sold separately.

Silk pillowcase: 16,500 yen
Elegant Navy / Charcoal Gray / Khaki / Pearl White

This 50cm x 70cm envelope-style pillowcase is made from 100% silk fabric. Its enveloping smoothness has a beautifying effect on the skin, providing care not only for your hair but also for your skin while you sleep.

FOO TOKYO

Founded in 2017 as a lifestyle brand that designs everything from "I'm home" to "I'm leaving," the brand's theme is "The luxury of doing nothing." Based on the belief that "time to do nothing" is essential for living a rich life in the present moment, the brand's statement is "self-affirmation through taking time to do nothing," while also embracing the theme of "Soak in the daydreams." The brand's staple products are pajamas and loungewear that promise relaxing time that makes you want to immerse yourself in daydreams.
Event Information
Foo Tokyo POPUP Gift Shop @ ISETAN MEN'S
  • Event period: December 13th (Wed) - December 26th (Tue)
  • Location: Isetan Shinjuku Store, Men's Building B1F (Underwear, Socks, Nightwear)


Novelty details

For MI Card members and new MI Card members, we will provide a novelty gift when you purchase Foo Tokyo products using your MI Card during the campaign period.

① The first 10 customers who spend between 33,000 yen and 66,000 yen will receive one Futokyo Organic Cotton Mini Hand Towel as a gift.
② The first 10 customers who spend over 66,000 yen will receive a Futokyo original bath oil.
We will give you one of the following as a gift.
*This coupon is valid only on the day of purchase.
*Please note that the event details may be changed or canceled due to unforeseen circumstances.
*Please ask in-store for more details.
* You may have to wait during busy times.
*Limited to one entry per person.
*Please note that offer ① and ② cannot be used together, nor can they be used in conjunction with other coupons or gifts.
*This offer will end once supplies run out.

Text: ISETAN MEN'S net

*All prices include tax.

*The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

* Click here for Mitsukoshi Isetan remote shopping.

inquiry

Isetan Shinjuku Store, Men's Building B1F: Underwear, Socks, Nightwear

Phone 03-3352-1111 Main representative

For inquiries via email, please click here.