2023.10.11 update

Santa Maria Novella launches "LINEA BIMBI/Kids Line" for skincare for young children and adults with delicate skin.

In October 2023, Santa Maria Novella will add a kids' line to its skincare lineup. The baby line, which was originally offered, will be relaunched as a kids' line with an updated lineup and selection of items.

Featuring a gender-neutral, historic pattern and recyclable packaging materials, this product offers a gender-neutral fragrance suitable for both children and adults with sensitive skin. It's perfect for yourself or as a gift for someone with children.

Gentle Cleanser for Kids 250mL 4,620 yen

Recommended for cleansing the body and hair of young children at home. Cornflower distillate softens the skin, while panthenol provides emollient and moisturizing effects. It gently cleanses the skin, allowing for delicate cleansing. Features a subtle talcum fragrance.

D Cream Kids 100mL 3,740 yen

This cream is specially formulated for moisturizing and enjoying a pleasant fragrance during diaper changes. Formulated with sweet almond oil, olive oil, and shea butter, it provides emollient and moisturizing effects. It has a delicate talcum scent.

Protective Cream for Kids 250mL 7,370 yen

Formulated especially for the delicate skin of young children. Contains olive oil and shea butter to protect baby and child skin. Features a delicate talcum fragrance.

Scented Water Kids 250mL 3,740 yen

This scented water for young children is specially formulated for their delicate skin. Its light, gentle, sweet scent feels fresh and clean. A delicate talcum note.

►View Santa Maria Novella products at the Mitsukoshi Isetan Online Store

*Please note that some items are available in limited quantities, and we apologize if they are out of stock.
*All prices include tax.


For inquiries, please contact Isetan Shinjuku Store, Men's Building 8th Floor, Isetan Men's Residence, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.