2023.10.14 update

New manuals by Yu Fujiwara, director of the vintage shop "BerBerJin" in Harajuku, will be holding a pop-up event at Isetan Shinjuku Men's Building!

10.28 Sat -10.29 Sun
Isetan Shinjuku Men's Building 6F Men's Contemporary

New Manual, whose pop-up shop held in March of this year is still fresh in our memories, will be holding another pop-up shop at Isetan Shinjuku Store, Men's Building Men's Contemporary, for two days on October 28th (Sat) and 29th (Sun) due to popular demand.

Here's how to purchase on Saturday, October 28th.


For this pop-up event, we'll be offering a jacket and trousers set that can be worn together exclusively Isetan Shinjuku Store, Men's Building . Quantities are very limited, so please be sure to check it out as soon as possible.

New Manual POP UP

  1. #001T-BACK DENIM JACKET ISETAN EXCLUSIVEⅡ
  2. #002 1942 LV JEANS ISETAN EXCLUSIVE
  3. New Manual Brand Introduction
  4. Regarding the sales method on Saturday, October 28th

#001T-BACK DENIM JACKET ISETAN EXCLUSIVEⅡ

Based on denim jackets made between 1941 and 1942, this jacket features a distinctive silhouette with dropped shoulders, wide sleeves, and a straight, uncinched body. It incorporates the "T-BACK" (*) detail, which is an icon of Fujiwara's designs. While the stitching and sewing details are based on the original, modern strength has been added, and the silhouette, including the length and armholes, has been subtly adjusted for modern times. Through vintage processing that goes beyond the usual steps performed by selected craftsmen, from paint treatments to fading, this item has been recreated to have a special look even within Fujiwara's collection.

(*) The back is separated in a T-shape. Originally, the back panel was made from a single piece of fabric, but to increase the size, two pieces of fabric were joined at the center back.

View product details




#001T-BACK DENIM JACKET ISETAN EXCLUSIVEⅡ 77,000 yen * exclusively at Isetan Shinjuku Store

#002 1942 LV JEANS ISETAN EXCLUSIVE

Based on the "5PKT" denim pants made between 1941 and 1942, this is the oldest denim model in Mr. Fujiwara's collection. These pants are meant to be worn as a set with #001, and are extremely rare as they are almost never available together. While the pattern is based on the original, Mr. Fujiwara has modified the original seat area to better fit the Japanese physique, adding extra room to prevent digging in.

These trousers feature a slightly high rise and a straight silhouette with a slight taper from the thigh to the hem. This time, the paint splatter and fading have been specially recreated to create a matching set with the #001 jacket. Like the #001 jacket, these trousers are luxuriously crafted with meticulous vintage processing, involving steps not typically performed by selected craftsmen.

View product details





#002 1942 LV JEANS ISETAN EXCLUSIVE ¥77,000 * exclusively at Isetan Shinjuku Store

New Manual Brand Introduction

New Manual

This brand's concept is to create a new manual by re-examining many items from a bygone era using modern standards, asking "What makes it different from others? What makes it good? And conversely, what is missing?" Based on 33 items selected by Yu Fujiwara, who is well-versed in vintage wear, the brand produces and releases limited editions of each item with special processing. Their thorough commitment to craftsmanship, starting from selecting the cotton and making the yarn, realizes a new approach that is neither a reproduction of vintage clothing nor a collection brand.


Yu Fujiwara

New Manual Director / BerBerJin Director / Vintage Denim Advisor

A key figure in the recent vintage boom, he is active in a wide range of fields, including product production, styling, book publishing, and YouTube streaming. He enjoys the deep trust of denim and vintage enthusiasts. In the spring of 2022, he launched his own brand, New Manual, which he directs.


►Related Articles: ・Ahead of the upcoming New Manual pop-up, key figures hold an emergency roundtable discussion! Updating "legendary" vintage pieces into the ultimate ready-to-wear clothing.

Regarding the sales method on Saturday, October 28th

New Manual POP UP
Regarding the sales method on Saturday, October 28th

■ Isetan Shinjuku Store, Men's Building 6th Floor, Men's Contemporary

Due to anticipated crowds, those wishing to purchase tickets on October 28th (Saturday) will be entered into a lottery in advance to determine their entry order.

*This is a lottery to determine the order of entry and does not guarantee the purchase of any products. Please understand this in advance.

*Please be sure to check the details below before applying and apply via the [Mitsukoshi Isetan Remote Shopping App].

*Please note that applications submitted using a method other than the specified application method may be invalidated, even if submitted during the application period.

[How to apply]

1. Download the [Mitsukoshi Isetan Remote Shopping App] from the URL below and register as a member (free).

Download the Mitsukoshi Isetan remote shopping app here.

2. Register the shop " Isetan Shinjuku Store, Men's Building 6F, Men's Contemporary".

3. Submit the form from the "New Manual Application Deadline: Saturday, the 21st, Noon " option in the "Menu" section of the chat screen.

4. Application complete (Your application is complete once you submit it.)

*Chatting in the chat room does not constitute an application.

[MI Card Plus]

Priority will be given to MI Card Plus members in this lottery.

Please enter the 10-digit customer number printed on your MI Card Plus into the entry lottery application form.

*The 16-digit card number will be invalid.

Even if you don't have an MI Card Plus, you can participate in the lottery by applying via the link below.

(In that case, you will need the application number that will be sent to you after your application is complete.)

Please note that this offer is only valid for those who apply via the URL below.

Click here to apply for MI Card Plus

*For new members applying in person at the MI Card counter, please be sure to tell the staff member the application code [Application Code 1085] when applying.

*Customers who have newly applied for MI Card Plus should enter the "Application Number (11 digits)" listed in the application confirmation email into the entry lottery application form.

* Lottery application period: Saturday, October 14th, noon to Saturday, October 21st, noon

*Outside of the lottery application period, applications other than the entry lottery application form for "[ Isetan Shinjuku Store, Men's Building 6F] Men's Contemporary" on the Mitsukoshi Isetan remote shopping app will be considered invalid.

*The results of the application will be announced only to the winners. The entry time and meeting place for the day will be notified via chat on the Mitsukoshi Isetan remote shopping app "[ Isetan Shinjuku Store, Men's Building 6F] Men's Contemporary" after noon on Tuesday, October 24th.

*Only one entry per person is allowed. Multiple entries will be disqualified from the drawing.

*Depending on the number of applications, we may limit the number of items you can purchase.

*Please note that we do not accept reservations by phone, orders placed by phone or through Mitsukoshi Isetan Remote Shopping, or cash-on-delivery orders.

*If there are many people wishing to purchase an item, depending on your entry order, you may not be able to purchase the item you want.

*This product will only be available to customers who have won the lottery.

*Please note that if you do not agree to the following requests, we will have to refuse your purchase.

・Entry and purchase will be limited to the winning customer only.

・We regret that we cannot allow winners to lend or borrow their smartphones.

We cannot verify your win based on a screenshot.

We regret that we cannot accept credit card use or payments from anyone other than the winning customer.

*Please note that we cannot accept returns or exchanges due to customer reasons.

• Inquiries: Isetan Shinjuku Store, Men's Building 6th Floor, Men's Contemporary

Phone 03-3352-1111 Main representative

Event Information
New Manual POP UP
  • Isetan Shinjuku Store, Men's Building 6th Floor, Men's Contemporary

Text: ISETAN MEN'S net

*All prices include tax.
*The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact Isetan Shinjuku Store, Men's Building 6th Floor, Men's Contemporary, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.