2023.09.20 update

Five new items have been added to Santa Maria Novella "Hydralia Line," which keeps skin healthy and moisturized!

In September 2023, Santa Maria Novella 's popular "Hydralia Line" facial treatments will be reborn.
The Hydralia line emphasizes your daily skincare routine. Every detail, from functionality to packaging, has been carefully considered for use during relaxing moments in the bathroom or bedroom. Santa Maria Novella presents five essential items and a routine for sustained hydration, a "Daily Renaissance."

►View Santa Maria Novella "Hydralia Line" products at Mitsukoshi Isetan Online Store

Hydralia Exfoliating Cream 9,350 yen (100mL)

A mild exfoliating cleansing cream for use as the first step in your daily routine. Features an elegant rose gardenia scent.
* How to use: Apply to damp skin, avoiding the area around the eyes. Gently massage in a circular motion, then rinse with lukewarm water.

Hydralia Eye Contour 9,460 yen (15mL)

It moisturizes and conditions the delicate skin around the eyes. Features an elegant rose gardenia fragrance.
* How to use: Apply an appropriate amount (about the size of a grain of rice) to the area around the eyes in the morning and evening, gently patting it in with your fingertips.

Hydralia Serum 9,350 yen (30mL)

Formulated with three types of hyaluronic acid, this serum moisturizes and leaves skin feeling plump and supple. It features an elegant rose gardenia fragrance.
* How to use: Before applying moisturizer, apply approximately 5 drops to clean skin and massage in.

Hydralia Cream 13,860 yen (50mL)

This face cream replenishes and retains moisture and oil in the skin, leading to hydrated, firm, and vibrant skin. Formulated with moisturizing water and Damask rose extract. Features an elegant Rosa Gardenia fragrance.
* How to use: Take a small amount and massage in a circular motion for approximately 10 seconds.

Hydralia Mask 12,760 yen (50mL)

A moisturizer that replenishes moisture and leaves skin feeling silky smooth. Suitable for all skin types, with an elegant rose gardenia scent.
* How to use: Apply a thin layer to your face and neck. Leave on for approximately 10 minutes, or leave on overnight as an intensive treatment, then rinse lightly.

From Wednesday, September 27th to Sunday, December 31st, the first 30 customers who purchase one or more items from the Idralia line will receive a Santa Maria Novella embroidered logo cotton bag as a gift.

*Please note that some items are available in limited quantities, and we apologize if they are out of stock.
*All prices include tax.
*The information in this article is current as of the publication date. Product information may be revised or changed without notice.


For inquiries, please contact Isetan Shinjuku Store, Men's Building 8th Floor, Isetan Men's Residence, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.