2023.09.11 update

Riding High is an upcycled one-mile wear collection launched in 2023, featuring fabrics made using special Japanese techniques and meticulous attention to styling and details.

09.13 Wed -09.19 Tue
Isetan Shinjuku Men's Building B1F Underwear, socks, and nightwear

From Wednesday, September 13th to Tuesday, September 19th, the RIDING HIGH promotion will be held at the underwear, socks, and nightwear section on the first basement floor Isetan Shinjuku Store, Men's Building .

Alongside the Fall/Winter 2023 collection, the new "BRAVO YARN" series has been added to the lineup. "BRAVO YARN" is the brand's original upcycled yarn, and the fabric is made using special Japanese techniques. It is a one-mile wear collection that started in 2023, with attention to styling and details.
We propose a total coordinated look centered around cut-and-sew tops. The styling can be adapted to various occasions, and the layering of different materials creates an elegant look. Please enjoy the luxurious feel and comfortable fit of the materials.

Sweatshirt: ¥18,700 Pants: ¥19,800

Pants 17,600 yen

Blouson jacket: 28,600 yen

Jacket: ¥25,080, T-shirt: ¥13,200, Pants: ¥20,900

Event Information
Riding High Promotion
  • Event period: September 13th (Wed) - September 19th (Tue)
  • Location: Isetan Shinjuku Store, Men's Building B1F (Underwear, Socks, Nightwear)

*Please note that some items are available in limited quantities, and we apologize if they are out of stock.
*All prices include tax.
*The information published in this article is current as of the publication date. Product information may be revised or changed without notice.


For inquiries, please contact Isetan Shinjuku Store, Men's Building , B1F, Underwear, Socks, and Nightwear. Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.