2023.08.30 update

Florence-based sneaker brand DATE is holding a promotion at Isetan Shinjuku Men's Building. They're offering Isetan-exclusive colors of their popular dad sneaker "FUGA" alongside women's shoes!

09.06 Wed -09.19 Tue
Isetan Shinjuku Men's Building B1F men's shoes

DATE , a sneaker brand from Florence, Italy, will be holding a promotion at Isetan Shinjuku Store, Men's Building B1F, Men's Shoes from September 6th (Wed) to September 19th (Tue).

DATE a brand whose unique color balance, attention to detail, and highly original designs have made it popular and is now sold in boutiques all over the world, is currently attracting attention for its distinctive designs that feature a mix of different materials and color blocking, based on high-quality Italian leather.

This pop-up store will feature new products such as the updated "FUGA METHOD" model of the popular dad sneaker "FUGA" and the new "KDUE" model, as well as a special "FUGA" exclusive color available exclusively at Isetan Shinjuku Store . Ladies' sizes will also be available in the women's shoe section on the 2nd floor of the main building.

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FUGA FG-DR-BLI ¥39,600 * exclusively at Isetan Shinjuku Store View product

DATE 's iconic sneaker, "FUGA." Featuring a color mix based on navy and gray, it matches any style. This particular color scheme is an exclusive model available exclusively at Isetan Shinjuku Store .

*Ladies' sizes are available in the women's shoes section on the 2nd floor of the main building.


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Left: FUGA METHOD FG-MT-EK ¥45,100

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Right: KDUE K2-RP-AR 34,100 yen

Introducing the new "METHOD" series from DAYT's iconic sneaker model, "FUGA." While retaining DAYT's signature mix of materials, colors, and voluminous soles, this updated "FUGA" model features new material patterns and a distinctive protruding sole.

This season's new "KDUE" model features a stable sole with excellent grip and comfortable fit, and has a more outdoorsy feel compared to previous DATE sneakers. The design is easy to wear every day, and incorporates DATE 's signature mix of materials and colors, as well as contrasting design elements.

This is a rare opportunity to be among the first to see DATE 's new releases, so please stop by our store.

View DATE products at Mitsukoshi Isetan Online Store

Event Information
DATE Promotion
  • Event period: September 6th (Wed) - September 19th (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building B1F, Men's Shoes

Text: ISETAN MEN'S net

*All prices include tax.

*The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

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Isetan Shinjuku Store, Men's Building , B1F, Men's Shoes

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