SEVEN BY SEVEN , which will open its directly managed store on the 6th floor Isetan Shinjuku Store, Men's Building on Wednesday, August 30th, will simultaneously hold a pop-up store in the promotion space on the same floor from Wednesday, August 30th to Tuesday, September 5th* . During the event, a wide range of items will be available from the Fall/Winter 2023 lineup, including the brand's signature leather item series, reconstructed series, and the "UNSTAINED" series, which started this season and uses only undyed cotton.

Furthermore, starting September 2nd (Saturday), items commemorating the opening of the directly managed store will also be available. A special piece will be a boa jacket, updated for autumn and winter, from the series using vintage Afghan stoles (shemaghs) that was very popular in the Spring/Summer 2023 season.
SEVEN BY SEVEN is also planning to open a flagship store in Tokyo in early October. Don't miss this pop-up event, which showcases the store's interior design and overall aesthetic.

Here's a glimpse of some of the featured items in our lineup!

I: A series of leather items that the brand excels at.

This reversible leather blouson evokes the atmosphere of the 80s, but updates as a product by using high-quality materials on both sides. While retaining a nuance of ruggedness, it is finished with a modern silhouette that also gives it an elegant feel. It is a piece that can be worn as the main focus no matter which side is worn.

This reversible leather vest features a deliberately dynamic silhouette, making it perfect not only as an inner layer but also for wearing over coats and blousons. The round collar adds to its excellent design, allowing for a wide variety of layering options.

II: The "UNSTAINED" series using undyed cotton

The fabric, woven to preserve the natural color of the cotton, has a unique softness because it has not undergone any dyeing processes. Furthermore, the addition of a brushed surface enhances the material's softness.
This check pattern, made entirely from undyed cotton, boasts a color and depth that cannot be achieved with dyed yarns. Despite its open-collar design, the shirt from "UNSTAINED" maintains a sharp look thanks to the flow of the sleeves and the difference in length between the front and back.

Despite having ample space, the flow of the arms and the overall silhouette balance of this "UNSTAINED" Western shirt give it a sharp feel.

These "UNSTAINED" easy trousers have a beautiful silhouette with ample space around the hem, yet the lines that taper towards the bottom are elegant and give off a sense of delicacy.

III: Special pieces will also be released from the Reconstruction Series.

These denim jeans are created by deconstructing vintage European denim pants, treating each part as a separate fabric, and refining them with new details and silhouettes. Because every step—deconstruction, cutting, and sewing—can only be done by hand, these jeans are a time-consuming and labor-intensive item. Furthermore, the vertical fading varies depending on the base jeans, making each pair a unique, one-of-a-kind item. These are reconstructed jeans characterized by the distinctive vertical fading of European vintage denim.

This 3rd type boa jacket uses vintage Afghan stoles (shemaghs) as fabric. More than five shemaghs, which are used in desert regions for sun and sand protection, are used for each jacket, resulting in a classic, casual design.
This shemagh offers excellent breathability and a comfortable feel against the skin, while the lining is lined with fleece and padded for added warmth. The striking pattern is carefully considered during the manufacturing process to create a sophisticated look that avoids any gaudy undertones. It's a special item that is both lightweight and functional as a full-fledged outer garment.

►Mitsukoshi Isetan Online Store | Find the latest information on men's creators and men's contemporary wear here.