AURALEE , launched in Spring/Summer 2015 by designer Ryota Iwai, is a brand that pursues unparalleled quality with a stoic dedication to providing high-quality wardrobe pieces that can be cherished for a long time. The brand will finally open its flagship store on Wednesday, July 26th, on the 6th floor Isetan Shinjuku Store, Men's Building in the Men's Contemporary section.

Regarding in - store sales on Wednesday , July 26th

To commemorate the opening, a promotion will be held from July 26th (Wed) to August 15th (Tue). This promotion will feature a wide range of new items from the 2023 Autumn/Winter season, including the "BRUSHED SURI ALPACA MOHAIR JACQUARD ZIP BLOUSON," an exclusive item created specifically for AURALEE direct stores.

With the opening of their new shop, AURALEE 's promotions are becoming even more captivating, so why not take this opportunity to check them out?

We're releasing an oversized blouson, also available in our regular line, in a limited edition color. It's made in black, which really highlights the glossy, long-pile Suri alpaca material.

This shirt, also available in their regular line, is made from ultra-fine wool that has undergone a special ozone treatment to create a uniquely smooth and supple texture. It's a shirt with the deep, rich colors that are characteristic of AURALEE .

These slacks are made from a gabardine fabric woven with high-quality wool at the highest possible density. This popular staple material, a favorite every season, has been reimagined with a relaxed yet slightly flared, elegant silhouette.

Customers wishing to make a purchase should come to the staircase next to Wacko Maria on the 6th floor Isetan Shinjuku Store, Men's Building .
A lottery to determine the order of entry will be held at 10:15 AM . (If you are late for the lottery, you will not be able to participate , regardless of the reason .)
To alleviate congestion, priority will be given to those who already possess an MI Card or who have completed an online application for an MI Card when starting the lottery and entry process. 

Click here to apply for an MI Card online.

* Please note that applications submitted through any URL other than the one provided above will not be eligible.
*If you present your MI Card or the MI Card online application completion email screen at the time of the lottery, you will be able to participate in the priority lottery. If you do not have an MI Card, please complete your online application before the lottery start time.
* Please note that those who do not have an MI Card or who have not completed their online application by the start time of the lottery will not be able to participate in the priority lottery for any reason.
* If you do not have an MI Card, or if you have not completed your online application by the start time of the lottery, the lottery will be held after the priority lottery has finished.
* Please note that the number of winning slots may be filled depending on the number of MI Card holders and those who have completed online applications. In that case, the lottery will be terminated.
*If you are late for the lottery, you will be asked to line up at the back of the line of people who have already participated in the lottery. 

[Requests to our customers] 

• Only payments made in the name of the customer entering the venue will be accepted. Please bring a photo ID with you on the day of the event. 
• If there are many interested buyers, even if you win the lottery, you may not be able to purchase the item. 
• Please note that even customers who participated in the lottery may have to wait a little while before being notified. 
• Depending on the queue situation, we may impose purchase limits. 

Text: ISETAN MEN'S net

*The schedule has changed, and the text has been revised. August 4, 2023

＊All prices include tax.

＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

*Mitsukoshi Isetan Remote Shopping is available here

inquiry

Isetan Shinjuku Store, Men's Building 6th Floor, Men's Contemporary

Phone 03-3352-1111 Main representative

For inquiries via email, please click here.