2023.07.12 update

ESSENTIALS FOR "Better Summer Life." | Staying Cool with a Fan & Panama Hat - Isetan Men's Summer Tips

07.19 Wed -08.01 Tue
Isetan Shinjuku Men's Building 1F Promotion


Going out somewhere, meeting up with friends you haven't seen in a while, or just relaxing...

This summer, Isetan Men's is proposing " folding fans " and " Panama hats " as items that will complement each person's way of spending the summer.

I want to enjoy the humid and muggy Japanese summer in a refined, slightly nostalgic, and comfortable way.

Whether it's for summer festivals, fireworks displays, or simply relaxing in a library or on a veranda, we suggest enjoying a pleasant Japanese summer with a fan and a Panama hat by your side.

  1. 01 I took a walk to the nearby library.
  2. 02 I met up with a friend at a cafe.
  3. 03. I gave an update on my current situation to my mentor who had helped me so much.
  4. 04. Head to a restaurant with a veranda.

01 I took a walk to the nearby library.


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Hosekiken 60-ken Aluminum Air Fragrance Bottle Included 14,300 yen

This stylish fan features a subtle transparency in the fabric and aluminum ribs, creating a refreshing feel. The cool sensation when you hold it is another plus. This particular version comes with a small fragrance bottle charm, allowing you to enjoy a delicate scent of your choice.

The "60-ken Takou Fan," created using the unique techniques of Hosekiken , a specialized fan workshop in Aoyama, Tokyo, is a luxurious fan that offers visual beauty, smooth opening and closing, and the exquisite flexibility of bamboo.

02 I met up with a friend at a cafe.


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Shiratakedo Itajime Folding Fan Set, Aya, 13,200 yen

These fans are made using the board-clamping tie-dyeing technique, where folded fabric is sandwiched between wooden boards and then dyed. The various patterns, each subtly different in color and design, are created through the skilled hands of artisans, offering a delightful selection to choose from.

This fan has a charming design, with the tie-dye pattern beautifully illuminated in the sunlight.


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Shiratakedo Deerskin Fan Set 27,500 yen

These Kyoto fans, made from thinly processed domestic deerskin, have a soft and smooth texture. They feature deep, beautiful colors achieved through tie-dyeing, a technique that applies kimono dyeing methods to deerskin, and each fan has a unique pattern.

Shiratakedo is a manufacturer of Kyoto-style fans, crafted by artisans in Kyoto. Their collection features exquisite, high-quality products born from the skilled work honed over the brand's history.

03. I gave an update on my current situation to my mentor who had helped me so much.


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Borsalino Panamaquito Ventillato 41,800 yen

This Panama hat features a gradient color transition from natural tones to black, giving it a light and airy feel.

Since its founding in 1857, Borsalino , an Italian hat brand that has maintained the same manufacturing methods as when it was first established, offers hats with meticulously calculated, beautiful silhouettes that elegantly complete any outfit.

04. Head to a restaurant with a veranda.


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Borsalino Panama Colored Quito 42,900 yen

Even a classic Panama hat takes on a modern look when you choose a bold color. The slightly loose weave and refreshing blue color combine to create a cool and stylish summer outing look.

Borsalino 's "Kito" Panama hat is an entry-level model characterized by its loosely woven, slightly open texture. It's a popular model, often chosen by those who appreciate its breathability and comfortable fit.

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Borsalino Panama Colored Quito 42,900 yen

The vibrant orange, which looks stunning in the summer sun, is a color you'll want to try especially during the summer months. We'll introduce a wide variety of colors, including the previously mentioned blue.

These stylish fans, which blend traditional techniques with modern sensibilities, and the Panama hats, which are refreshing both in appearance and comfort, are both items you should definitely try this summer.

Please stop by and find the perfect companion to help you enjoy a pleasant and fun summer.

►View "Folding Fans" at Mitsukoshi Isetan Online Store

Event Information
"Better summer life." Beautiful, comfortable, and ready for summer.
  • Event period: July 19th (Wed) - August 1st (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building 1st Floor Promotion

Text: ISETAN MEN'S net

Stylist: KANI @kntkfm
Hair: Daichi Takabachi @tkbac
Make: natsuo @0ustan
Model:
Casey @caselains
Ruth Helen @ruth_helen__

*All prices include tax.

*The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

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Isetan Shinjuku Store, Men's Building 1st Floor, Promotion

Phone 03-3352-1111 Main representative

For inquiries via email, please click here.