EVENT
2023.07.12 update

Summer is finally here! Aloha Blossom, which sells aloha shirts, has teamed up with an Okinawa-based brand to hold the "OKINAWAAAAAAAAAAA" promotion.

07.19 Wed -08.01 Tue
Add to Google Calendar
Add to Google Calendar 19

Aloha Blossom, a brand that primarily sells aloha shirts originating from Okinawa, will be teaming up with brands active in the Okinawa area to hold a promotion titled "OKINAWAAAAAAAAAAA" at Isetan Shinjuku Store, Men's Building 1st floor from July 19th (Wed) to August 1st (Tue) as summer reaches its peak!

The highlight of this promotion is the release of a special collaboration item from Aloha Blossom for Isetan Shinjuku Store, Men's Building which was very popular last year. This year's design directly incorporates the design of Isetan's wrapping paper into an aloha shirt, making it a perfect accent piece for summer outfits that tend to be simple.

► View image
Aloha Blossom Aloha Shirt ¥25,080 (See Isetan Shinjuku exclusive item)
 *Sales at the Mitsukoshi Isetan online store are scheduled to begin at 10:00 AM on Wednesday, July 19th.

In conjunction with the promotion, a variety of items will be offered in collaboration with ORRS and The Inoue Brothers, brands mainly based in Okinawa Prefecture. ORRS is a brand that specializes in Panama hats, while The Inoue Brothers will be selling cut-and-sew garments made with natural materials. Both brands are a perfect match for Aloha Blossom's Aloha shirts!

► View image
Left: Olds Panama Hat (Grade 8) ¥57,200 Right: Olds Panama Hat (Grade 20) ¥85,800

► View image
The Inoue Brothers Bacar Okinawa T-Shirt: ¥17,600

As we head into the peak of summer with this promotion, why not try coordinating a complete summer outfit with items that will help you get through the season while experiencing the craftsmanship of Okinawa?

►View Aloha Blossom products at Mitsukoshi Isetan Online Store

Aloha Blossom

Based on the themes of "Re luxe" (true luxury) and "Relax," this original Hawaiian shirt brand is directed by musician Seisaku Uezu. The rayon fabric is cool and has a smooth texture, and features a wide variety of graphics. These graphics are silk-screen printed by skilled craftsmen, with each color carefully printed according to the stencil, and the print is composed of multiple layers.

Olds

Located in Chatan Town in central Okinawa, just 200 meters from Sunabe Beach, this private hotel has a shop attached to its one-room hotel. In addition to original brand clothing, the shop carries Okinawan traditional crafts such as Yachimun pottery, as well as various items and souvenirs that the director personally considers to be of high quality.

The Inoue Brothers

A design studio that creatively solves global social issues. Founded in 2004 by brothers Satoshi and Kiyoshi Inoue, who were born and raised in Denmark. Currently, they focus on alpaca knitwear made through direct trade with indigenous people living in the Andes Mountains of South America, and clothing made from organic Pima cotton fabric from Peru. They continue their activities with a commitment to natural materials, collaborating with various partners. Author of "We Will Change the World with the Power of Fashion" (PHP Institute).

Event Information
Aloha Blossom "OKINAWAAAAAAAAAAA" Promotion
  • Event period: July 19th (Wed) - August 1st (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building 1st Floor Promotion
    Add to Google Calendar

Text: ISETAN MEN'S net

＊All prices include tax.

＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

*Mitsukoshi Isetan Remote Shopping is available here

inquiry

Isetan Shinjuku Store, Men's Building 5th Floor, Men's Tailored Clothing

Phone 03-3352-1111 Main representative

For inquiries via email, please click here.

Add to Google Calendar
Add to Google Calendar 19

Related Articles

Popular Products