From 2023, GRAND SEIKO will be promoting the brand message "ALIVE IN TIME," moving to a new stage as a brand befitting customers who live in the present and transform themselves. From July 12th (Wed) to July 18th (Tue), a pop-up event, "MAKE NEW. Grand Seiko," expressing the new way of time that Grand Seiko envisions, will be held at The Stage on the 1st floor of the main building of Isetan Shinjuku.

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At the venue, in addition to showcasing the 2023 new limited edition models from Isetan Shinjuku, which have been very popular every year, we will also have content that will allow you to experience Grand Seiko, one of Japan's leading watch brands, more deeply, including the "Grand Seiko Studio Shizukuishi" in Iwate Prefecture and the "Toki no Takumi Kobo" in Shinshu, which represent the brand's craftsmanship.

This pop-up shop expresses the brand's never-ending challenge to innovation, showcasing the masterful craftsmanship that continues to pursue the essence of time, the unique sensibility and spirituality of the Japanese people, and evolving in a more modern and active way. Experience the new brand worldview, created with modern and beautiful graphics and visuals, at The Stage.

ISETAN SHINJUKU LIMITED 2023

The Grand Seiko Isetan Shinjuku original model attracts considerable attention every year. This pop-up store will be accepting pre-orders for the "ISETAN SHINJUKU LIMITED 2023" model, which is scheduled to be released in November 2023.

The 2023 model evokes an urban oasis with its organically patterned dial and grayish botanical green color. The smoothly moving Spring Drive second hand gives a sense of leisurely time passing, allowing you to forget the hustle and bustle of the city.

High-precision mechanical chronograph "TENTAGRAPH"

Grand Seiko's first mechanical chronograph equipped with a stopwatch function. The lightweight bright titanium case and band, along with the ceramic bezel, beautifully capture the interplay of light and shadow. Combined with the "Mt. Iwate pattern" dial, which represents the majestic slopes of Mt. Iwate as seen from the Grand Seiko Studio Shizukuishi, it brings out a rich interplay of light and shadow.

Equipped with the Caliber 9SC5, a high-beat chronograph movement with 10 vibrations per second that symbolizes the next generation of Grand Seiko, it achieves a power reserve of approximately 72 hours (about 3 days) when fully wound. Furthermore, based on the Evolution 9 Style, the design has been updated with a sportier look, and intuitive ease of use and legibility have been improved with a focus on "use while moving."

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►View Grand Seiko products at ISETAN MITSUKOSHI LUXURY