24 Popular Perfumes from Isetan Men's Store | Introducing Refreshing Fragrances to Enhance Your Summer Scenes [Updated 2026 Edition]
As summer approaches, perfume, like accessories, becomes an important element of style. Especially during the sweaty season, a refreshing and clean scent is a crucial accessory for men in their 30s and 40s. Therefore, it's essential to know about fragrance trends and how to coordinate them. By skillfully using classic fragrances and trendy scent notes, you can create a unique image in business and formal settings, captivating others, and achieving various other effects.
Isetan Shinjuku Store, Men's Building 1st Floor, which stocks some of Japan's leading fragrance brands, helps you choose a scent that enhances your individuality to suit any occasion. This time, we'll introduce some men's fragrances that we recommend for summer.
24 Recommended Men's Fragrances for Businessmen: Table of Contents
1. A fragrance for business professionals to make a great first impression.
Just as olfactory memories tend to be more memorable than visual ones, fragrance, along with clothing, plays a very important role in making a good first impression on someone you meet for the first time, such as in business.To project an image of cleanliness and sincerity, choose fresh and refreshing citrus scents. For an intelligent and calm demeanor, a grand green fragrance is recommended. Paying attention to both your appearance and scent will convey that you are a trustworthy partner.
8 Recommended Perfumes for Business Settings
A fragrance that evokes the feeling of clear air and refreshing water.
Laurel Lutens
100mL - 23,320 yen
This fragrance bears the name "Lutens' Water," which is also the signature fragrance of artist Serge Lutens, often referred to as "the intellectual and philosopher of France."
Clean, cool, and utterly refreshing, the pure essence of water is captured within the scents of magnolia and citrus. It is also known as a "gaseous jewel" and is loved all over the world.
I want to give off an impression that is both elegant and approachable.
Juniper Sling Eau de Toilette
30mL - ¥17,490 / 100mL - ¥35,750
The aroma of dry gin evokes thoughts of London in the golden 1920s. A Juniper Sling is a gin-based cocktail overflowing with the refreshing, bitter scent of juniper berries. Its clean, transparent, and calm notes reflect the image of a sophisticated man who enjoys humorous and witty conversation.
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When you want to give off a fresh and intelligent impression.
Eau de Magnolia
10mL - ¥8,250 / 50mL - ¥29,040 / 100mL - ¥42,460
The top notes are elegant and gentle, gradually transitioning into fresh citrus notes, and then into herbaceous notes of hummus and tree moss. This timeless fragrance, crafted by perfumer Carlos Benaim, exudes timeless charm.
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When you want to give off a soft and calm impression
When the rain stops
30mL - ¥12,210 / 100mL - ¥24,970
As the name "When the Rain Stops" suggests, the scent of earth rising from the wet road surface is an aquatic accord of dissolved patchouli. From somewhere, the air is also filled with the aroma of vibrant rose and pink pepper.
Suddenly, I looked up and saw a rainbow in the sky. The soft, transparent, pale sky blue evokes a sense of calm and a positive impression.
A fragrance that is refreshing yet powerful and generous.
Colonia Il Profumo Eau de Parfum
50mL - ¥27,830 / 100mL - ¥38,940 / 180mL - ¥50,490
Blending over 100 years of tradition with modern elegance, this fragrance captures the vibrant atmosphere of sun-drenched Italy. The rich aroma is further enhanced with the addition of ylang-ylang, resulting in a more luxurious and long-lasting scent.
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Recommended when you want to give off a cheerful and bright impression.
Neroli Portofino Eau de Parfum Spray
10mL - ¥15,950 / 30mL - ¥28,380 / 50mL - ¥41,030
This is the heroic item that solidified Tom Ford's image as a fragrance brand.
The main ingredient of this vibrant citrus fragrance, which fills the port town of Portofino, is rare neroli oil extracted from bitter orange blossoms. Like the lush leaves of the trees, it is full of vitality and is a scent befitting a cheerful and youthful business person.
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A genderless fragrance that evokes an elegant mood.
Leon Parfums Enfants
100mL - 26,400 yen
The clean scent of honeysuckle and orange blossom provides a sense of security and calmness, making it an easily accepted fragrance for people of all ages. It's a genderless fragrance suitable for social gatherings.
A refreshing and cool impression with marine notes and herbal scents.
Cypress & Sea Fennel Collection C&S Eau de Toilette
100mL - 18,700 yen
A marine note featuring cypress and sea fennel. The scent evokes a refreshing, invigorating feeling, as fresh herbs blend with the scent of the sea breeze.
It will be there to support you when you want to organize your thoughts logically on your own, or when you need to consolidate opinions in a meeting.
2. Enjoy a resort-like atmosphere with adventurous fragrances.
This year looks like it will be a great time to enjoy summer resorts. Many people bring their favorite fragrances with them to relax at their hotels or other accommodations, but if you want to spend your refresh time actively, why not enjoy a contrast with a different scent?
Choosing a fragrance with scents reminiscent of summer—such as the scorching sun, sea breeze, suntan oil, or fresh fruit—and sharing it with friends, is a fun and adventurous way to enjoy it.
8 Perfumes Recommended for Resort Scenes
A fragrance that captures the beauty of the open sky of Capri Island.
Blue Mediterraneo Arancia Eau de Parfum
50mL - ¥27,830 / 100mL - ¥38,940 / 180mL - ¥50,490
A two-month maceration process enhances the depth and texture of the fragrance, and the top notes open with a refreshing burst of Italian blood orange, mandarin, and petitgrain bigarade essence.
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A faintly sweet scent complements sun-kissed, bronze skin.
Eau de Parfum Pomelo Crush
100mL - 29,700 yen
A sophisticated citrus fragrance for the discerning adult. The refreshing brilliance of pomelo (white grapefruit) is enhanced by the elegant sweetness of rhubarb, and the fragrance is enveloped in soft musk. It creates a luxurious moment of freshness and elegance.
A fragrance that embodies the cheerfulness and sexiness of the tropics.
Outrageous
100mL - ¥42,460
Inspired by the popular Brazilian cocktail "Caipirinha," the fragrance evokes a tropical mood, as if you've been swept away by the energy of samba and the spray of waves all at once.
As Frédéric Malle himself calls it, it has a "clean sex appeal," with cheerful and sexy scents that unfold from top notes of bergamot and tangerine to a musk base.
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It evokes the feeling of an elegant adult resort getaway.
Replica Eau de Toilette Chasing Sunsets
30mL - ¥12,210 / 100mL - ¥24,970
Ipanema Beach in Brazil, bathed in the orange glow of a sunset. Surrounded by soothing music and the warmth of brightly blooming flowers, you chase the setting sun along the dazzlingly illuminated shoreline. Recreating a sweet escape moment immersed in the last moments of radiance.
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An endless summer, exuding a sensual and sophisticated impression.
Soleil Blanc Eau de Parfum Spray
50mL - ¥41,030
This film captures a scene from the luxurious landscapes Tom Ford himself traveled to, a passionate and never-ending summer on a secluded private island.
As if reliving a decadent seaside tale, the blazing sun and scorching sand are embodied in solar and amber tones, interwoven with the blooming fragrance of flowers.
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For those who want to stand out in active scenes
Miami Blue
Inspired by counterculture, this fragrance brand features the still-risky streets of Miami in the 1980s.
A fresh, aquatic blend of lemon and ginger is infused with a dangerous, secretive note. It paints a picture of the dazzling contrast between the sun, the sandy beach, and the sea.
For when you want to wear a fragrance subtly.
Eau de Thé & Ginger Eau de Cologne
50mL - 7,700 yen
This eau de cologne features refreshing citrus notes accented with spices like ginger, making it a light and refreshing choice.
Made with natural fragrances and alcohol, this is a high-quality product, yet its casual and relaxed presence is its charm. It's perfect for when you want to wear a fragrance subtly.
A bright, invigorating, and invigorating scent.
The exquisite balance of citrus and mint, blended simply and cleanly, adds an elegant touch to your resort time.
3. Fragrance accessories to enhance your dress-up occasions.
In a dressy evening setting, using fragrance as an accessory, along with your attire, can elevate your mood and boost your confidence and allure. This confidence will naturally manifest in your demeanor, leaving a positive impression on those around you.At parties and receptions, fragrance can be an effective communication tool. It's a smart way to start a conversation, regardless of gender, and just like clothing and accessories, beginning a conversation with a scent can quickly bring you closer to someone.
8 perfumes recommended for dressy occasions
When you want to project an air of nobility.
Bamboo Harmony Eau de Parfum
50mL - 36,850 yen
Like a vodka-based cocktail, this fragrance is fresh yet possesses a sophisticated depth. From the opening notes of bergamot and neroli, to the pleasant rhythm of white tea leaf in the base notes, the noble aromatic elements come together in a way that feels almost artistic, adding a touch of elegance to any gathering where intellect and beauty are showcased.
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Bring an eccentric scent to the place where you meet someone.
Pink Pepper Collection PP Eau de Parfum
100mL - 27,500 yen
This fragrance dramatically blends fresh pink pepper with citrus. The refreshing yet sensual notes create a unique scent that embodies the playful spirit of a sophisticated gentleman in a suit. It's sure to make a lasting impression in any social setting.
A natural and genderless fragrance
Bois d'Ambret
100mL - ¥41,800
This fragrance combines the dignified scent of angelica and elegant sandalwood with the rich depth of ambrette. Natural yet mysterious, it's a fragrance that projects the image of a sophisticated adult.
When you want to create a playful atmosphere without being bound by formality.
Five O'Clock O'Janjenble
This fragrance, inspired by the 5 o'clock tea time enjoyed by the British upper class, evokes the image of a table filled with the scent of formally dressed gentlemen and ladies. Fresh bergamot blends with the aroma of tea. The spices of ginger and cinnamon that rise from the middle notes are reminiscent of tea cakes, creating an elegant scent befitting aristocracy.
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When you want to exude an air of refined elegance and sensual charm.
Edimion Cologne
30mL - ¥14,850 / 100mL - ¥28,050
The top notes feature fresh citrus, to which the bitter coffee absolute adds a touch of elegance.
From the middle notes to the base, the fragrance unfolds with soft yet powerful gentlemanly essences of spice, leather, and incense, making it a perfect match for the tailored style that embodies the sensuality of a British gentleman.
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When you want to add a genderless touch to your dress style
Signatures of the San Zafferano Eau de Parfum
100mL - 50,490 yen
The precious saffron stalks, hand-picked and still encased in unopened petals, are harvested at dawn. This fragrance beautifully captures the spicy yet soft aroma of saffron.
When you want to express intelligence or warmth
Private Mind (Collection Privata)
100mL - ¥45,980
A mysterious and alluring fragrance that blends rich Damascus rose with spicy saffron.
The swirling blend of mystery and sensuality seems to focus on the true feelings hidden within one's own heart. Without even needing to say a word, you will surely attract captivating gazes that will leave everyone around you speechless.
For those seeking unexpected contrasts
Acne Studios by Frederic Malle
10mL - ¥13,200 / 50mL - ¥38,500 / 100mL - ¥54,780
A collaboration with Acne Studios. A neo-classic fragrance that is cool, charming, and possesses both a rough edge and comfort, with fresh aldehydes harmonizing with rose, peach, orange blossom, and vanilla.
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Text: Yasuyuki Ikeda
Photograph: Tatsuya Ozawa (Studio Mug)
*All prices include tax.
*The information in this article is current as of the time of publication. Product information may be revised or changed without notice.
For inquiries, please contact: Isetan Shinjuku Store, Men's Building 1st Floor, Cosmetics Department.
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