2026.06.10 update

24 Popular Perfumes from Isetan Men's Store | Introducing Refreshing Fragrances to Enhance Your Summer Scenes [Updated 2026 Edition]

*The image is for illustrative purposes only.

As summer approaches, perfume, like accessories, becomes an important element of style. Especially during the sweaty season, a refreshing and clean scent is a crucial accessory for men in their 30s and 40s. Therefore, it's essential to know about fragrance trends and how to coordinate them. By skillfully using classic fragrances and trendy scent notes, you can create a unique image in business and formal settings, captivating others, and achieving various other effects.

Isetan Shinjuku Store, Men's Building 1st Floor, which stocks some of Japan's leading fragrance brands, helps you choose a scent that enhances your individuality to suit any occasion. This time, we'll introduce some men's fragrances that we recommend for summer.

24 Recommended Men's Fragrances for Businessmen: Table of Contents

  1. 1. A fragrance for business professionals to make a great first impression.
    1. 8 Recommended Perfumes for Business Settings
  2. 2. Enjoy a resort-like atmosphere with adventurous fragrances.
    1. 8 Perfumes Recommended for Resort Scenes
  3. 3. Fragrance accessories to enhance your dress-up occasions.
    1. 8 perfumes recommended for dressy occasions

1. A fragrance for business professionals to make a great first impression.

Just as olfactory memories tend to be more memorable than visual ones, fragrance, along with clothing, plays a very important role in making a good first impression on someone you meet for the first time, such as in business.
*The image is for illustrative purposes only.

To project an image of cleanliness and sincerity, choose fresh and refreshing citrus scents. For an intelligent and calm demeanor, a grand green fragrance is recommended. Paying attention to both your appearance and scent will convey that you are a trustworthy partner.

8 Recommended Perfumes for Business Settings



A fragrance that evokes the feeling of clear air and refreshing water.

1. Serge Lutens L'Eau Serge Lutens: A fragrance for business professionals who want to make a great first impression.
Serge Lutens
Laurel Lutens

100mL - 23,320 yen



This fragrance bears the name "Lutens' Water," which is also the signature fragrance of artist Serge Lutens, often referred to as "the intellectual and philosopher of France."
Clean, cool, and utterly refreshing, the pure essence of water is captured within the scents of magnolia and citrus. It is also known as a "gaseous jewel" and is loved all over the world.

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I want to give off an impression that is both elegant and approachable.


Penhaligon's
Juniper Sling Eau de Toilette


30mL - ¥17,490 / 100mL - ¥35,750

The aroma of dry gin evokes thoughts of London in the golden 1920s. A Juniper Sling is a gin-based cocktail overflowing with the refreshing, bitter scent of juniper berries. Its clean, transparent, and calm notes reflect the image of a sophisticated man who enjoys humorous and witty conversation.
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When you want to give off a fresh and intelligent impression.

Frederic Malle
Eau de Magnolia

10mL - ¥8,250 / 50mL - ¥29,040 / 100mL - ¥42,460

The top notes are elegant and gentle, gradually transitioning into fresh citrus notes, and then into herbaceous notes of hummus and tree moss. This timeless fragrance, crafted by perfumer Carlos Benaim, exudes timeless charm.
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When you want to give off a soft and calm impression

1. A fragrance for business professionals who want to make a great first impression: Maison Margiela Fragrances When the Rain Stops
Maison Margiela Fragrances
When the rain stops

30mL - ¥12,210 / 100mL - ¥24,970

As the name "When the Rain Stops" suggests, the scent of earth rising from the wet road surface is an aquatic accord of dissolved patchouli. From somewhere, the air is also filled with the aroma of vibrant rose and pink pepper.
Suddenly, I looked up and saw a rainbow in the sky. The soft, transparent, pale sky blue evokes a sense of calm and a positive impression.

A fragrance that is refreshing yet powerful and generous.

Acqua di Parma
Colonia Il Profumo Eau de Parfum


50mL - ¥27,830 / 100mL - ¥38,940 / 180mL - ¥50,490

Blending over 100 years of tradition with modern elegance, this fragrance captures the vibrant atmosphere of sun-drenched Italy. The rich aroma is further enhanced with the addition of ylang-ylang, resulting in a more luxurious and long-lasting scent.
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Recommended when you want to give off a cheerful and bright impression.

1. A fragrance for business professionals who want to make a great first impression: Tom Ford Neroli Portofino Eau de Parfum Spray
Tom Ford Beauty
Neroli Portofino Eau de Parfum Spray

10mL - ¥15,950 / 30mL - ¥28,380 / 50mL - ¥41,030

This is the heroic item that solidified Tom Ford's image as a fragrance brand.
The main ingredient of this vibrant citrus fragrance, which fills the port town of Portofino, is rare neroli oil extracted from bitter orange blossoms. Like the lush leaves of the trees, it is full of vitality and is a scent befitting a cheerful and youthful business person.
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A genderless fragrance that evokes an elegant mood.

MARIEJEANNE
Leon Parfums Enfants


100mL - 26,400 yen

The clean scent of honeysuckle and orange blossom provides a sense of security and calmness, making it an easily accepted fragrance for people of all ages. It's a genderless fragrance suitable for social gatherings.

A refreshing and cool impression with marine notes and herbal scents.

1. Molton Brown Cypress & Sea Fennel Eau de Toilette: A fragrance for business professionals who want to make a great first impression.
Molton Brown
Cypress & Sea Fennel Collection C&S Eau de Toilette

100mL - 18,700 yen

A marine note featuring cypress and sea fennel. The scent evokes a refreshing, invigorating feeling, as fresh herbs blend with the scent of the sea breeze.
It will be there to support you when you want to organize your thoughts logically on your own, or when you need to consolidate opinions in a meeting.

Mitsukoshi Isetan Cosmetics Online Store
View the men's fragrance product list on ISETAN BEAUTY online.



2. Enjoy a resort-like atmosphere with adventurous fragrances.


This year looks like it will be a great time to enjoy summer resorts. Many people bring their favorite fragrances with them to relax at their hotels or other accommodations, but if you want to spend your refresh time actively, why not enjoy a contrast with a different scent?

*The image is for illustrative purposes only.

Choosing a fragrance with scents reminiscent of summer—such as the scorching sun, sea breeze, suntan oil, or fresh fruit—and sharing it with friends, is a fun and adventurous way to enjoy it.

8 Perfumes Recommended for Resort Scenes



A fragrance that captures the beauty of the open sky of Capri Island.

Acqua di Parma
Blue Mediterraneo Arancia Eau de Parfum


50mL - ¥27,830 / 100mL - ¥38,940 / 180mL - ¥50,490

A two-month maceration process enhances the depth and texture of the fragrance, and the top notes open with a refreshing burst of Italian blood orange, mandarin, and petitgrain bigarade essence.
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A faintly sweet scent complements sun-kissed, bronze skin.

HEELEY
Eau de Parfum Pomelo Crush


100mL - 29,700 yen

A sophisticated citrus fragrance for the discerning adult. The refreshing brilliance of pomelo (white grapefruit) is enhanced by the elegant sweetness of rhubarb, and the fragrance is enveloped in soft musk. It creates a luxurious moment of freshness and elegance.

A fragrance that embodies the cheerfulness and sexiness of the tropics.

Frederic Malle
Outrageous

100mL - ¥42,460

Inspired by the popular Brazilian cocktail "Caipirinha," the fragrance evokes a tropical mood, as if you've been swept away by the energy of samba and the spray of waves all at once.
As Frédéric Malle himself calls it, it has a "clean sex appeal," with cheerful and sexy scents that unfold from top notes of bergamot and tangerine to a musk base.
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It evokes the feeling of an elegant adult resort getaway.

Maison Margiela Fragrances
Replica Eau de Toilette Chasing Sunsets

30mL - ¥12,210 / 100mL - ¥24,970



Ipanema Beach in Brazil, bathed in the orange glow of a sunset. Surrounded by soothing music and the warmth of brightly blooming flowers, you chase the setting sun along the dazzlingly illuminated shoreline. Recreating a sweet escape moment immersed in the last moments of radiance.
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An endless summer, exuding a sensual and sophisticated impression.

Tom Ford Beauty
Soleil Blanc Eau de Parfum Spray


50mL - ¥41,030

This film captures a scene from the luxurious landscapes Tom Ford himself traveled to, a passionate and never-ending summer on a secluded private island.
As if reliving a decadent seaside tale, the blazing sun and scorching sand are embodied in solar and amber tones, interwoven with the blooming fragrance of flowers.
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For those who want to stand out in active scenes

Nineteen Sixty-Nine
Miami Blue

30mL - ¥13,750 / 100mL - ¥31,350

Inspired by counterculture, this fragrance brand features the still-risky streets of Miami in the 1980s.
A fresh, aquatic blend of lemon and ginger is infused with a dangerous, secretive note. It paints a picture of the dazzling contrast between the sun, the sandy beach, and the sea.

For when you want to wear a fragrance subtly.

Songbong
Eau de Thé & Ginger Eau de Cologne

50mL - 7,700 yen

This eau de cologne features refreshing citrus notes accented with spices like ginger, making it a light and refreshing choice.
Made with natural fragrances and alcohol, this is a high-quality product, yet its casual and relaxed presence is its charm. It's perfect for when you want to wear a fragrance subtly.

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A bright, invigorating, and invigorating scent.

Storie Veneziane by Valmont Fiji Mint (Palazzo Nobile)

50ml - ¥19,965 / 100ml - ¥29,040

A refreshing scent, like being bathed in a mist of citrus and mint. While bright and invigorating, it also evokes a sense of calm and quiet luxury, reminiscent of spending time at a tropical resort.
The exquisite balance of citrus and mint, blended simply and cleanly, adds an elegant touch to your resort time.

Mitsukoshi Isetan Cosmetics Online Store
View the men's fragrance product list on ISETAN BEAUTY online.



3. Fragrance accessories to enhance your dress-up occasions.

In a dressy evening setting, using fragrance as an accessory, along with your attire, can elevate your mood and boost your confidence and allure. This confidence will naturally manifest in your demeanor, leaving a positive impression on those around you.

*The image is for illustrative purposes only.

At parties and receptions, fragrance can be an effective communication tool. It's a smart way to start a conversation, regardless of gender, and just like clothing and accessories, beginning a conversation with a scent can quickly bring you closer to someone.

8 perfumes recommended for dressy occasions



When you want to project an air of nobility.

3. A fragrance accessory to enhance your dress-up occasions: Kilian Paris Bamboo Harmony Eau de Parfum
Kilian Paris
Bamboo Harmony Eau de Parfum


50mL - 36,850 yen



Like a vodka-based cocktail, this fragrance is fresh yet possesses a sophisticated depth. From the opening notes of bergamot and neroli, to the pleasant rhythm of white tea leaf in the base notes, the noble aromatic elements come together in a way that feels almost artistic, adding a touch of elegance to any gathering where intellect and beauty are showcased.
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Bring an eccentric scent to the place where you meet someone.

3. A fragrance accessory to enhance your dress-up occasions: Molton Brown Pink Pepper Collection PP Eau de Parfum
Molton Brown
Pink Pepper Collection PP Eau de Parfum


100mL - 27,500 yen



This fragrance dramatically blends fresh pink pepper with citrus. The refreshing yet sensual notes create a unique scent that embodies the playful spirit of a sophisticated gentleman in a suit. It's sure to make a lasting impression in any social setting.

A natural and genderless fragrance

Atelier Materie
Bois d'Ambret

100mL - ¥41,800

This fragrance combines the dignified scent of angelica and elegant sandalwood with the rich depth of ambrette. Natural yet mysterious, it's a fragrance that projects the image of a sophisticated adult.

When you want to create a playful atmosphere without being bound by formality.

3. Fragrance accessories to enhance your dressy occasions: Serge Lutens Five O'Clock O'Gingembre
Serge Lutens
Five O'Clock O'Janjenble


50mL - ¥23,320 / 100mL - ¥34,540



This fragrance, inspired by the 5 o'clock tea time enjoyed by the British upper class, evokes the image of a table filled with the scent of formally dressed gentlemen and ladies. Fresh bergamot blends with the aroma of tea. The spices of ginger and cinnamon that rise from the middle notes are reminiscent of tea cakes, creating an elegant scent befitting aristocracy.
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When you want to exude an air of refined elegance and sensual charm.

3. A fragrance accessory to enhance your dressy occasions: Penhaligon's Edimion Cologne
Penhaligon's
Edimion Cologne

30mL - ¥14,850 / 100mL - ¥28,050

The top notes feature fresh citrus, to which the bitter coffee absolute adds a touch of elegance.
From the middle notes to the base, the fragrance unfolds with soft yet powerful gentlemanly essences of spice, leather, and incense, making it a perfect match for the tailored style that embodies the sensuality of a British gentleman.
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When you want to add a genderless touch to your dress style

Acqua di Parma
Signatures of the San Zafferano Eau de Parfum

100mL - 50,490 yen

The precious saffron stalks, hand-picked and still encased in unopened petals, are harvested at dawn. This fragrance beautifully captures the spicy yet soft aroma of saffron.

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When you want to express intelligence or warmth

3. Fragrance accessories to enhance your dress-up occasions: Storie Veneziane by Valmont Private Mind
Storier Venezien by Valmont
Private Mind (Collection Privata)

100mL - ¥45,980

A mysterious and alluring fragrance that blends rich Damascus rose with spicy saffron.
The swirling blend of mystery and sensuality seems to focus on the true feelings hidden within one's own heart. Without even needing to say a word, you will surely attract captivating gazes that will leave everyone around you speechless.

For those seeking unexpected contrasts

Frederic Malle
Acne Studios by Frederic Malle

10mL - ¥13,200 / 50mL - ¥38,500 / 100mL - ¥54,780

A collaboration with Acne Studios. A neo-classic fragrance that is cool, charming, and possesses both a rough edge and comfort, with fresh aldehydes harmonizing with rose, peach, orange blossom, and vanilla.
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Mitsukoshi Isetan Cosmetics Online Store
View the men's fragrance product list on ISETAN BEAUTY online.



■Related Articles ・Perfumes recommended by staff Isetan Shinjuku Store, Men's Building - From refreshing scents popular in summer to sophisticated adult fragrances - [Mitsukoshi Isetan Online Store]

Text: Yasuyuki Ikeda
Photograph: Tatsuya Ozawa (Studio Mug)


*All prices include tax.
*The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact: Isetan Shinjuku Store, Men's Building 1st Floor, Cosmetics Department.
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