2023.05.31 update

Experience a scalp check at Isetan Shinjuku Men's Building 1F! A wide selection of premium hair care brands are available for a limited time.

05.31 Wed -06.27 Tue
Isetan Shinjuku Men's Building 1F Cosmetics Promotion

As the seasons change, scalp problems tend to increase. Why not try a scalp check to find the hair care that's right for you? At the Isetan Shinjuku Store, Men's Building 1F Cosmetics, we have a wide selection of related items, including EraL, which is hard to find outside of hair salons; Scalp D, recommended for those who prioritize the effectiveness of quasi-drugs; and RESPLE organics, which originated Isetan Shinjuku Store, Men's Building hair salons and features carefully selected ingredients. We also have shampoos with a focus on fragrance and ingredients, and products recommended for anti-aging care (*).

(*) Use cosmetics appropriate for your age.

  1. Scalp D Pop-up Store - Wednesday, May 31st
  2. June 7th (Wed) - Lesple Organics Pop-up Store
  3. June 21st (Wed) - Eral Pop-up Store

Scalp D Pop-up Store - Wednesday, May 31st

From Wednesday, May 31st to Tuesday, June 6th, SCALP D, which has been the No. 1 selling men's shampoo for 13 consecutive years (*) and has led the men's shampoo market, will open a limited-time pop-up store at Isetan Shinjuku Store, Men's Building 1st floor, Cosmetics.

(*) Fuji Keizai "Cosmetics Marketing Handbook 2010-2022 No. 2" Men's Shampoo & Conditioner Manufacturer Market Share (2009-2021 results)

Medicated Scalp Shampoo for Oily Skin, Quasi-drug, 350mL, with Scalp Brush, ¥3,974

Medicated scalp shampoo set: 3,974 yen
Set contents: Medicated scalp shampoo volume 350mL (quasi-drug)
Medicated Scalp Spa Essence 170mL (Quasi-drug)


This set includes the 15th generation Scalp D and a scalp massage brush. It's the most balanced standard type. Thanks to the uniquely developed "Amino D Wash," it achieves not only Scalp D's signature "irresistible scalp liberation" but also low irritation. A new sebum-absorbing ingredient has been added to remove excess oil and create pathways for moisture. Enhanced penetrating firming and strengthening ingredients give hair firmness and body, resulting in hair with volume.
Scalp D, which was relaunched last year and is now in its 15th generation with this latest renewal, is a men's shampoo with a new bottle packaging design and a refillable system instead of a refillable one. With a stylish design that is easy to pick up, we are offering a newly reborn Scalp D that allows anyone to comfortably engage in scalp care.

►View Scalp D products at Mitsukoshi Isetan Online Store

Event Information
Scalp D Pop-up Store
  • Event period: May 31st (Wed) - June 6th (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building 1st Floor, Cosmetics
A scalp check service will also be offered at the same time.

*During busy periods, there may be a waiting time.

*Due to unforeseen circumstances, the staff member's visit may be canceled, changed, or they may be absent at certain times.

Novelty details

□ The first 100 people who undergo a scalp check during the campaign period will receive a free hair care sample.
□ During the promotional period, the first 27 customers who purchase two or more products from the Scalp D Organic series will receive a free basket or sauna mat, perfect for use in a sauna.
*The type may not be selectable.
*This offer will end once supplies run out.

June 7th (Wed) - Lesple Organics Pop-up Store

RESPLE organics is an anti-aging (*) product line started by a hair salon stylist who wanted to create products using truly good ingredients for skin and hair, for herself and her family. Based on carefully selected gold jojoba oil, the line offers a variety of products to suit different skin and hair types, blended with carefully chosen moisturizing ingredients.

(*) Use cosmetics appropriate for your age.

Hair care mini box & jojoba oil gift set ¥5,500 View product
Set contents: Scalp shampoo 100mL, Repair treatment 80g, Golden jojoba oil 30mL
* In-store sales will be from June 7th (Wed) to June 13th (Tue). * Mitsukoshi Isetan online store sales are scheduled to begin on June 7th (Wed).

We offer four types of gift sets, each wrapped in an original cotton drawstring bag.

Left: Refresh Shampoo 500mL ¥6,050 View Product

Right: Refresh Conditioner 500g ¥6,380 View Product

From Wednesday, June 7th to Tuesday, June 13th, our pop-up store will feature essential hair care and skincare items for the rainy season and early summer, as well as a limited-edition men's gift set. Furthermore, the first 100 customers who present the L'ESPLUE Organics coupon from the Mitsukoshi Isetan app and receive our scalp check service will receive a hair care sample set. We also have four great value gift sets available, and we look forward to your visit.

►Download the Mitsukoshi Isetan app here

►View Lesple Organics products at Mitsukoshi Isetan Online Store

Event Information
Resple Organics Pop-Up
  • Event period: June 7th (Wed) - June 13th (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building 1st Floor, Cosmetics
A scalp check service will also be offered at the same time.

*During busy periods, there may be a waiting time.

*Due to unforeseen circumstances, the staff member's visit may be canceled, changed, or they may be absent at certain times.

Novelty details

□ During the campaign period, the first 30 customers who spend 16,500 yen or more at Resple Organics will receive a trial set.

June 21st (Wed) - Eral Pop-up Store

EraL is a salon-exclusive brand specializing in scalp and hair aging care (*). This premium brand, available only at select salons, will be holding its first pop-up event at Isetan Shinjuku Store, Men's Building 1F Promotion from June 21st (Wed) to June 27th (Tue). The pop-up will feature three brands: the basic EraL line, EraL Homme Prime which specializes in hair concerns unique to men, and EraL Premier, the brand's top-of-the-line product. Among these, EraL Homme Prime, aimed at men, offers a lineup that thoroughly researches scalp and hair concerns that men are concerned about, supporting the creation of a confident impression. At this pop-up, scalp checks will also be offered free of charge to customers who wish to have one. The condition of the scalp, which is usually difficult to see on your own, will be checked with a microscope, and products tailored to each customer will be suggested.

(*) Use cosmetics appropriate for your age.

Eral Gift Box 10,450 yen. Set contents: Scalp Shampoo [Quasi-drug] (Choose one from three types: Scalp, Balance, or Mild) 400mL.
Repair Treatment (Choose one from three types: Light, Smooth, or Moist) 400g
On sale June 21st (Wednesday), limited to 100 sets.

Eral Homme Prime Gift Box ¥18,150 Set includes: Homme Prime Scalp Shampoo [Quasi-drug] (Choose one from two types: Shampoo or Clear) 385mL
Homme Prime Scalp Essence 150mL
On sale June 21st (Wednesday), limited to 100 sets.

For a limited time at this pop-up event, we've prepared customizable gift boxes from Eral and Eral Homme Prime, tailored to each customer. Experience Eral's anti-aging care (*) at a more affordable price than usual. Be sure to have your scalp checked to find the perfect combination for you.

(*) Use cosmetics appropriate for your age.

View E-Ral products at Mitsukoshi Isetan Online Store


A brand-original candle will be given away as a novelty item exclusively at the pop-up store.

From Eral, a brand suitable for both men and women, we offer a set of quasi-drug scalp shampoo and conditioner, allowing you to choose the perfect combination from a total of nine options. In addition, to celebrate this pop-up event, we have prepared various novelty items for customers who purchase products from the brand, including original brand candles and trial kits.
Furthermore, we will be hosting an Instagram Live session at Isetan Shinjuku Store featuring stylist Aya Kaneko and air salon director Koji Shiga, both long-time users of the brand, to share the appeal of the Eral brand. This will be the first-ever pop-up store at Isetan Shinjuku Store, Men's Building , so please take this valuable opportunity to experience the Eral brand.

Instagram Live Details

■Broadcast date and time: June 21st (Wed) 8:30 AM - 9:15 AM (approx.) ■Streaming account:
Eral official account @eral_official
Aya Kaneko's account : @ayaaa0707
■Cast (tentative):
Stylist Aya Kaneko, Air Hair Salon Director Kosei Shiga
Aya Kaneko
stylist
A popular stylist who showcases unique styles with her exceptional sense of fashion and free-spirited, flexible thinking. Her ability to style basic items in a feminine way has garnered her support, and she is active in numerous fashion magazines.
Her official Instagram account has surpassed 100,000 followers, and her personal style, #akcloset, is also a hot topic. Her personal style, which is updated almost daily, is a condensed representation of today's fashion mindset.
Kosei Shiga
Hair Salon air Director
A hair designer who combines the latest trends with exceptional taste to create designs that fully express the individual charm of each person.
She enjoys a high level of trust not only in the beauty industry but also in many other fields, and is active on the front lines of various stages. She has worked with many famous models and celebrities, including for fashion magazines, and is also active as a hair and makeup artist.
Event Information
Eral Pop-up Store
  • Event period: June 21st (Wed) - June 27th (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building 1st Floor Promotion

A scalp check service will also be offered at the same time.
*During busy periods, there may be a waiting time.
*Due to unforeseen circumstances, visits may be canceled, changed, or the staff may be absent at certain times.


Novelty details

□ The first 300 customers who purchase over 10,000 yen worth of Eral products will receive one of three Eral original candles as a gift.
□ Customers who purchase Eral products totaling 20,000 yen or more will receive an Eral trial box (9-day supply of shampoo and repair treatment).
*The scent of the candle may not be selectable.
*Only one novelty item per person.


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Text: ISETAN MEN'S net

*All prices include tax.

  • *Please note that the novelty items are available in limited quantities and will be discontinued once supplies run out.

*The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

inquiry

Isetan Shinjuku Store, Men's Building 1st Floor, Cosmetics

Phone 03-3352-1111 Main representative

For inquiries via email, please click here.