TAG Heuer, which previously operated a concept store for "TAG Heuer Monaco," one of the brand's signature collections, at Isetan Shinjuku, has now reopened on the 5th floor of the main building in the Watches section.
The new shop brings together the entire TAG Heuer collection, including the "Monaco Collection," offering customers the perfect timepiece to suit their lifestyle and preferences.

The new TAG Heuer 2023 collection makes its debut at the new shop!
A short film starring Ryan Gosling has also been released!

2023 marks the 60th anniversary of the TAG Heuer Carrera, one of TAG Heuer's iconic watches. To commemorate this milestone, the brand has unveiled two new models: the TAG Heuer Carrera Chronograph and the TAG Heuer Carrera Chronograph Tourbillon.

Furthermore, they released a short film, "The Chase for Carrera," starring Ryan Gosling, who is also a brand ambassador. This no-holds-barred car chase thriller embodies TAG Heuer's slogan, "Don't give in to pressure," and pays homage to the Carrera's renowned racing heritage.

"TAG Heuer Carrera Chronograph"

The TAG Heuer Carrera Chronograph is a timepiece that features the domed crystal used in the same model produced in the 1970s. The case has been newly developed to seamlessly mold along the curve of the tachymeter scale all the way to the edge of the dial. Similarly, the dial also features curves in the flange and indices, improving the seamless beauty and legibility of the watch. It can be said that this is a modern reimagining while preserving the original functionality and beauty.

"TAG Heuer Carrera Chronograph Tourbillon"

The TAG Heuer Carrera Chronograph Tourbillon features TAG Heuer's in-house TH20-09 tourbillon movement. Each element on the dial is elegantly finished, highlighting the beauty of the tourbillon mechanism.

New colors are now available for the redesigned "TAG Heuer Carrera Date" dial.

In addition to the classic blue, delicate pastel green, and warm silver colors of the TAG Heuer Carrera Date, a new addition to the lineup is a vibrant pink with an elegant snail finish on the dial. With its unisex size and striking color, this watch is also recommended as a shared watch for couples.

At TAG Heuer's new shop, you can see collections that haven't been available before, as well as the most anticipated new models for 2023, all in one place, so we encourage you to take this opportunity to visit.

[Related Articles]
►Click here for a list of TAG Heuer articles
►Click here for a list of articles about watches